EDISON, N.J., May 19, 2009 - Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, today announced a series of aspirational Nintendo DS™ games under the brand name My Hero. In this new adventure simulation franchise, players experience firsthand the heroic acts of the role models they look up to - a daring astronaut, a courageous firefighter, and a life-saving doctor - by completing a variety of challenging missions relating to each profession. My Hero: Astronaut and My Hero: Firefighter are expected to launch in August, while My Hero: Doctor will release this December. Produced by Game Life, each of the My Hero brand games has a suggested retail price of only $19.99.
"Every generation has its own champions, but certain professions, by their very nature, consistently produce the real-life heroes that youth always look up to," said Gui Karyo, Executive Vice President of Operations for Majesco. "Majesco's new My Hero product line lets players experience what it's like to be the brave and committed role models they admire within a fun, Touch Screen adventure format."
My Hero: Astronaut
In My Hero: Astronaut, players take on the role of a new recruit in the United States of West on a quest to lead their team to victory by conquering space first before their rivals do. On an expedition to Mars, players will pilot a Space Rover, Space Shuttle, and Lunar Lander as they blast off through over 40 different missions. Activities include landing on a space station, repairing satellites, destroying meteors on a collision course with Earth, and much more. For every mission successfully completed, players also earn medals and receive special gameplay bonuses.
My Hero: Firefighter
The Nintendo DS stylus becomes a hose, axe and extendable ladder in My Hero: Firefighter. Players must drive fire engines swiftly and safely through crowded city streets and react quickly to house fires, chemical explosions, and forest fires in 13 hazardous missions. By putting out raging fires and courageously saving people and animals, players earn awards for their bravery, move up the ranks to Captain, and acquire upgraded trucks andequipment. Players also learn real fire safety tips and how to react appropriately in dangerous situations.
My Hero: Doctor
In My Hero: Doctor, players take on the role of a doctor's apprentice as they manage 10 major medical emergencies by utilizing the microphone and stylus as an all-in-one medical tool. Players will treat and cure patients by using real medical equipment to help scan for fractures, inject medication, and apply a defibrillator. By successfully maneuvering the ambulance around obstacles on their way to aiding the sick and saving lives, players unlock upgrades and earn awards as they progress in their medical career.
For additional information about Majesco's exciting line of products, please visit www.majescoentertainment.com.
About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on leading console and portable systems. Product highlights include Cooking Mama™ and Cake Mania®2 for Nintendo DS™, and Cooking Mama World Kitchen and Jillian Michaels' Fitness Ultimatum 2009 for Wii™. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at www.majescoentertainment.com. @Majesco is on twitter or at www.twitter.com/majesco.
About Game Life
Game Life is an independent, French video game producing and publishing company. Its focus is to create titles that are original, easy to use, and accessible for a large audience. Game Life also aims to create quality content by exploiting the potential of next-gen consoles and PCs, while installing its licenses on a worldwide scale. Game Life is active on Nintendo DS™, Wii™, PSP® (PlayStation®Portable) System, and PC CD-ROM. Its range of titles include "Experience Life", "My Hero", "Easy Life", and licensed titles, such as "The Magic Roundabout", "Paris Hilton- Star Life", and "The Line (La Linea)". The first title, "Horse Life", released in October 2007 and more than 400,000 copies were distributed.
Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety offactors. These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.
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Audra McIver / Marisa Gross