MAJESCO ENTERTAINMENT ANNOUNCES 'PIZZA DELIVERY BOY' EXCLUSIVELY FOR Wii™

EDISON, N.J., November 11, 2009 - Rev up your scooter and deliver big profits in Pizza Delivery Boy from Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market. This unique Wii™ action title lets players use the Wii Remote™ as an all-in-one kitchen utensil and driving wheel to cook and deliver pizzas to hungry customers in three bustling towns. Players must beware, though, as a number of obstacles stand between them and the coveted title of Pizza Boy of the Year!

"Pizza Delivery Boy combines made-to-order pizza preparation with fast and furious driving that delivers on fun," said Gui Karyo, Executive Vice President of Operations for Majesco. "Wii owners can look forward to an addictive experience that mixes two proven gameplay mechanics into one unique entertainment product."

When three brothers mismanage their successful pizza restaurants and the businesses start to falter, the bank manager threatens to shut them down if they don't return to profitability. It's up to you, the new hire, to restore the ailing pizza parlors to their past magnificence. But the task won't be easy. Players earn money by making and delivering pizzas throughout three busy towns crawling with scoundrels and hazards like hungry dogsand oil slicks. Players can also unlock faster vehicles and earn extra cash on their days off by taking on various side missions, including street racing and cooking competitions. New hires who rake in the dough will rescue the family business and become a local hero!

Developed by Attractive Games LTD, Pizza Delivery Boy is expected to release Winter 2010 and is rated E for Everyone. For additional information about Majesco's exciting line of products, please visit www.majescoentertainment.com.

About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Wii™, Nintendo DS™ and other leading systems. Franchise highlights include Cooking Mama™, Cake Mania® and Jillian Michaels' Fitness Ultimatum. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at www.majescoentertainment.com. @Majesco is on twitter or at www.twitter.com/majesco.

Safe Harbor

Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology. The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors. These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity. The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.

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Contact:

Marisa Gross / Mark Karges

Bender/Helper Impact

212-689-6360

marisa_gross@bhimpact.com / mark_karges@bhimpact.com


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