EDISON, N.J., January 18th, 2012 – Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, along with Zumba Fitness LLC, today announced Zumba® Fitness Rush , the most technologically advanced, feature-rich addition to the Zumba® Fitness video game franchise, will launch exclusively on Kinect™ for Xbox 360® on February 13th in North America.
Additionally, Majesco Entertainment announced that the Zumba® Fitness video game franchise, including Zumba® Fitness on Kinect for Xbox 360, Wii and PlayStation®Move, and Zumba® Fitness 2 for Wii, has surpassed 6 million units sold worldwide in less than 15 months.
Microsoft and Majesco have teamed up to bring an exclusive Zumba® Kinect experience to fitness fans around the world. Zumba® Fitness Rush features the most content of any Zumba® Fitness game to date, including a significant amount of exclusive content on Kinect for Xbox 360. The worldwide marketing program includes television, print advertising, media events, exposure through the Xbox® LIVE Marketplace for the Xbox 360® video game and entertainment system from Microsoft, a social media push, messaging throughout the extensive Zumba® Instructor Network and collaborative retail promotions.
Majesco Entertainment is also announcing details of two downloadable dance style packs for Zumba® Fitness Rush slated to release later this year. A three-song Bollywood style pack available in May addresses consumer demand for more of the trendy dance style and expands upon the Indian choreography in the game, and a Hip-Hop style pack out in September offers three additional songs that will include hit tracks from today’s popular artists. Each Game Add-on pack will be available on Xbox LIVE Marketplace for 400 Microsoft Points.
“ Zumba® Fitness Rush is a truly exciting addition to the Zumba® Fitness video game franchise,” said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. “This high-quality experience built for Kinect for Xbox 360 offers a wealth of exclusive content to fans, and then delivers even more post launch with multiple Game Add-on packs. The February 13th launch of Rush is the company’s largest integrated marketing program to date, and we are thrilled to have Microsoft’s support around the world to bring this exceptional product to market.”
Zumba® Fitness Rush is the latest release in the Zumba® Fitness video game franchise that has sold more than 6 million copies worldwide. This exhilarating dance-fitness party is packed with exclusive Kinect content including: 10 additional routines, five new venues and three more instructors – plus voice control, online connectivity and full body motion tracking. Get a total-body workout with 42 sizzling new songs and routines, 10 of which are exclusive to Kinect for Xbox 360, including contagious Zumba® originals and tracks from hot artists like Pitbull and Nicole Scherzinger. Move to 24 international dance styles as you party yourself into shape – that’s twice the number of styles included in the original Zumba® Fitness game and more than any other dance game. Six celebrity Zumba instructors guide you through each routine in a variety of new venues that range from Las Vegas to Rio, while the new Progress Tracker calculates calories burned . Multiplayer support rounds out the experience and an accessible tutorial ensures that players can learn the basic steps at their own pace. Zumba® Fitness Rush lets you lose yourself in an exhilarating dance-fitness party that makes you forget you’re even exercising.
Developed by Zoe Mode, Zumba® Fitness Rush on Kinect for Xbox 360 is available for pre-order now in advance of the February 13th launch. To watch the newly released teaser trailer and find out more, please visit www.zumbafitnessgame.com.
About Zumba Fitness, LLC
Zumba® Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined “fitness-parties,” Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 12 million weekly class participants, in over 110,000 locations, across more than 125 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate “pool party” workout), Zumbatomic® (Zumba routines for kids) and Zumba®in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company’s many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.
About Majesco Entertainment Company
Majesco Entertainment Company is a leading developer and publisher of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices. Product highlights include Zumba® Fitness, Cooking Mama™ and Alvin and the Chipmunks. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Bristol, UK, and a social games development studio in Foxboro, MA. More info can be found online at www.majescoentertainment.com or on Twitter at www.twitter.com/majesco.
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