EDISON, N.J., May 10, 2011– The ultimate interactive Dance-Fitness Party™ is about to make an encore appearance in your living room! Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, along with Zumba Fitness ® LLC, today revealed plans to release Zumba® Fitness 2, the sequel to the best-selling dance-fitness video game since its release in November 2010. Developed by Zoe Mode, Zumba ® Fitness 2 will launch on Wii™ this holiday season and another-to-be announced platform in early 2012.
“We’ve seen an overwhelming demand for the next iteration of the franchise and I can promise you that Zumba Fitness 2’s new and improved features will challenge Zumba enthusiasts and entice new followers to join the party,” said Jesse Sutton, Chief Executive Officer, Majesco. “The Zumba Fitness franchise of video games connects the exhilarating Zumba dance workouts loved by millions with uniquely interactive console platforms that are accessible and fun for consumers of all ages.”
Featuring more than 30 hot new music tracks, electrifying choreography, a huge variety of new dance styles and brand new arenas, Zumba® Fitness 2 invites players to dance their way into shape with a fun and proven program. The successor to the best-selling original, Zumba® Fitness 2 gets players moving with world renowned Zumba® creator, Beto, and celebrity instructors Tanya Beardsley and Gina Grant as they guide you through each exhilarating routine ranging in style from Merengue and Samba to Indian and Latin Pop. The all-new progress tracker adds up calories burned, grades dance styles, and displays trophies, stats and overall rank. Playing in Single Song, Full Class or Zumba Party modes, players will have a blast with this unique dance fitness experience that shapes, tones and transforms their bodies while leaving them with an endorphin high.
Additional Zumba® Fitness 2 Features:
- <*> Shake it in Style– From fan favorites like Salsa and Reggaeton to all new styles like Bellydance, Axe, Latin Pop and Pasodoble, players can choose from more than 20 dance styles.*> <*> Customize Your Experience– Select from more than 30 tracks in Single Song mode, take a class designed by Beto, Gina Grant or Tanya Beardsley, or craft your own playlist in Zumba Class mode. Invite your friends to join the fun in Zumba Party mode that supports up to 4 players. You can even take it slow in Learn the Steps tutorial mode before you dive into the choreography.*> <*> Location, Location, Location– Dance it up in five new, dynamic environments from a Miami Yacht to a Los Angeles nightclub.*> <*> Superstar Instructors– Dance and interact with top Zumba instructors Beto, Tanya Beardsley and Gina Grant. You can even customize each instructor’s outfit with the hottest Zumbawear™ styles.*>
About The Zumba Program®
Zumba Fitness is the largest dance-fitness company in the world known for the Zumba® program, a blend of contagious and easy-to-follow choreographies set to upbeat international rhythms. Coined the“fitness-party," Zumba® classes provide an effective total-body workout, which tones and sculpts while burning fat. In 2011, Zumba Fitness celebrates 10 years of changing lives as more than 12 million devotees attend weekly Zumba classes across 125 countries in 110,000 locations. In addition to the original Zumba program, there are now four specialty programs: the Zumba Gold® program, a modified version for active older adults; the Zumba® Toning program featuring lightweight, maraca-like Zumba® Toning Sticks; the Aqua Zumba® program, the ultimate“pool party” workout; and the Zumbatomic® program, kid-friendly Zumba routines. For at-home fitness, the brand offers the Zumba® Fitness Total Body Transformation DVD Set and the cutting-edge Zumba® Fitness Exhilarate™ DVD collection; both feature original Zumba® fitness music created by award-winning producers. In 2010, the Zumba® Fitness Video Game was released on multiple platforms. The brand also offers its colorful and expressive multiseasonal Zumbawear™ collection. With every new project Zumba Fitness undertakes, the mission remains the same– to make instructors successful. For more information or to find a live class, visit zumba.com, and find us on Facebook and Twitter. For approved photography, email email@example.com.
About Majesco Entertainment Company
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented console and digital video games on Microsoft Xbox 360®, Sony PlayStation®3, Wii™, Nintendo 3DS and DS™, Facebook and other leading platforms. Product highlights include Cooking Mama™, TETRIS® Party Deluxe and Zumba® Fitness. The company’s shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More info can be found online at www.majescoentertainment.com or on Twitter at www.twitter.com/majesco.
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