MAJESCO ENTERTAINMENT TURNS UP THE HEAT IN ZUMBA® FITNESS 2 WITH HIT MUSIC FROM CHART-TOPPING ARTISTS

EDISON, N.J. – August 11th, 2011Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, along with Zumba Fitness® LLC, today revealed that Zumba® Fitness 2 , sequel to the best-selling dance fitness video game, features tracks from chart-topping artists Pitbull, Interscope Records artist Nicole Scherzinger and Yolanda Be Cool & DCup.  This marks the first time commercial artist tracks will appear in a Zumba® Fitness game and complements the full range of contagious tracks created by Zumba Fitness. 

“These talented artists are played across the globe because their songs make people want to get up and dance,” said Lisa Roth, Lead Producer, Majesco Entertainment. “We’re excited to pair our exclusive soundtrack with hot new choreography that will kick-start the workout and amp up the fun for millions of Zumba video game fans.”

Zumba® Fitness 2 features the hit track “Pause” from international music sensation and Sony Music recording artist Pitbull, whose blended music is a favorite among the Zumba® Fitness community.  Additional Zumba® Fitness 2 tracks announced today include an exclusive Zumba remix of “Poison,” the dance hit from former lead singer of the Pussycat Dolls, Nicole Scherzinger, and club favorite “We No Speak Americano” by Yolanda Be Cool & DCup, which has sold more than 1 million copies in the U.S. alone.

The original Zumba® Fitness game is the best-selling fitness game in North America this year and has sold 3 million copies worldwide.  The sequel, Zumba® Fitness 2, features more than 30 new sizzling dance tracks from the Zumba® program, many created by Grammy-winning producers.  The latest title gets players moving with Zumba creator Beto and international celebrity instructors Tanya Beardsley and Gina Grant as they guide players through exhilarating choreography that spans 20 different international dance styles.  For the first time, players can customize their own class with their favorite routines, follow their improvement through an all new Progress tracker and track calories burned.  Whether playing in Single Song, Full Class or Zumba Party modes that support up to 4 dancers, players will have a blast with this unique dance fitness experience that shapes, tones and transforms their bodies and makes them forget they’re even exercising.

Zumba® Fitness 2 is coming to Wii™ this November and will be released on a second platform in early 2012. For additional information about Zumba® Fitness 2 and Majesco’s exciting line of products, please visit www.majescoentertainment.com.

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About The Zumba Program®

Zumba Fitness is the largest dance-fitness company in the world known for the Zumba® program, a blend of contagious and easy-to-follow choreographies set to upbeat international rhythms. Coined the “fitness-party," Zumba® classes provide an effective total-body workout, which tones and sculpts while burning fat. In 2011, Zumba Fitness celebrates 10 years of changing lives as more than 12 million devotees attend weekly Zumba classes across 125 countries in 110,000 locations. In addition to the original Zumba program, there are now four specialty programs: the Zumba Gold® program, a modified version for active older adults; the Zumba® Toning program featuring lightweight, maraca-like Zumba® Toning Sticks; the Aqua Zumba® program, the ultimate “pool party” workout; and the Zumbatomic® program, kid-friendly Zumba routines. For at-home fitness, the brand offers the Zumba® Fitness Total Body Transformation DVD Set and the cutting-edge Zumba® Fitness Exhilarate™ DVD collection; both feature original Zumba® fitness music created by award-winning producers. In 2010, the Zumba® Fitness Video Game was released on multiple platforms. The brand also offers its colorful and expressive multiseasonal Zumbawear™ collection. With every new project Zumba Fitness undertakes, the mission remains the same – to make instructors successful. For more information or to find a live class, visit  zumba.com, and find us on Facebook and Twitter. For approved photography, email  pr@zumba.com.

About Majesco Entertainment Company

Majesco Entertainment Company is a leading developer and publisher of video games for the mass market.  Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices.  Product highlights include Zumba® Fitness, Cooking Mama™, Alvin and the Chipmunks, and Hulk Hogan’s Main Event.  The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL.   Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Bristol, UK, and a social games development studio in Foxboro, MA.  More info can be found online at www.majescoentertainment.com or on Twitter at www.twitter.com/majesco.

Safe Harbor

Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.  These forward-looking statements may be identified by reference to a future period(s) or by the use of forward-looking terminology, such as "may," "will," "intend," "should," "expect," "anticipate," "estimate" or "continue" or the negatives thereof or other comparable terminology.  The Company's actual results could differ materially from those anticipated in such forward-looking statements due to a variety of factors.  These factors include but are not limited to, the demand for our products; our ability to complete and release our products in a timely fashion; competitive factors in the businesses in which we compete; continued consumer acceptance of our products and the gaming platforms on which our products operate; fulfillment of orders preliminarily made by customers; adverse changes in the securities markets and the availability of and costs associated with sources of liquidity.  The Company does not undertake, and specifically disclaims any obligation, to release publicly the results of any revisions that may be made to any forward-looking statements to reflect the occurrence of anticipated or unanticipated events or circumstances after the date of such statements.

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