Mass market games publisher Majesco Entertainment has achieved worldwide success in 2011 with the infamous Zumba® Fitness. In order to continue their rapid growth throughout Europe with the up and coming sequel Zumba® Fitness 2 on Nintendo Wii™ and Zumba® Fitness Rush on Kinect® for Xbox 360™, Majesco Entertainment Company has expanded its European team to provide the additional focus required to continue its runaway success.
Emily Bryce-Williams joins the company as Euro Marketing & PR Manager to oversee the strategic management of all marketing channels for Majesco titles across Europe. On joining the team Bryce-Williams said "This is a fantastic time to join Majesco. They are in a huge period of growth with a clear strategic path of where they are heading and they are very focussed on what needs to be achieved." Bryce-Williams has held a number of roles in the games industry including positions at 505 Games and SouthPeak Interactive. Bryce-Williams will be joined by Jen Wilder who joins as Publishing Manager for Europe. Wilder has extensive experience in the games industry holding previous positions at Codemasters and Disney and will be responsible for all operations activities across the European markets. "Continuing with the success of Zumba Fitness, Majesco Entertainment have positioned themselves to be a strong contender in Europe and I'm excited to take on this challenge to help expand their fantastic portfolio into 2012 and beyond" said Wilder.
"Both Jen and Emily come with a wealth of experience and huge passion for their respective roles and we are delighted to welcome these two talented individuals to the European team," said Majesco Europe Managing Director Jason Dutton. "They join us at a gripping time of growth and reinforce the company's strategic commitment to building the European business and giving it the presence it deserves in the European market."
Majesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on all leading console and handheld platforms as well as online, social networks and mobile devices. Product highlights include Zumba® Fitness, Cooking MamaTM, Alvin and the Chipmunks, and Hulk Hogan’s Main Event. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ with offices in San Francisco, CA, Bristol, UK, and a social games development studio in Foxboro, MA. More info can be found online at www.majescoentertainment.com or on Twitter at www.twitter.com/majesco.