Major League Gaming and NOS® Energy Drink Announce Strategic Partnership

NEW YORK, March 8, 2011-- Major League Gaming (MLG), the world’s largest professional video game league and provider of cross platform online videogame competition, and NOS Energy Drink today announced a partnership making NOS the official energy drink of Major League Gaming. Kicking off with the MLG 2011 Pro Circuit on April 1 in Dallas, the collaboration will provide NOS consumers and MLG fans increased access to the MLG competitive gaming experience, while also providing performance enhancing tips to help players perfect their game.

“NOS fuels victory in every competition with four wheels and a tailpipe, and now we want to do the same for competition with a controller,” said Tutul Rahman, NOS brand marketing lead. "We know how much our consumers love gaming, and MLG is the preeminent organization for competitive gaming, so it’s a great fit.  We can’t wait to get started.”

Through the relationship, NOS fans and gamers alike will have the opportunity to participate in remote MLG competitions at NOS events nationwide. NOS will execute a national retail promotion including an array of NOS rewards for participants and sponsor MLG Pro Player FearItSelf during the 2011 Pro Circuit.  

NOS will also be the title partner of the soon to be launched MLG Performance Center at MLG Studios in New York.  Through the NOS MLG Performance Center, the MLG experts will produce an array of instructional videos designed to help gamers enhance their performance and slated to be available on majorleaguegaming.com later this year.

“At MLG we strive to work with the most powerful brands, like NOS, that appeal to our vast community,” said Sundance DiGiovanni, CEO, MLG.“Given NOS’s dedication to motorsports through NASCAR and Drifting, we are proud to have them involved with the sport of professional and competitive gaming.” 

About Major League Gaming

Founded in 2002, Major League Gaming (MLG) is the dominant media property exclusively targeting the approximately 40 million consumers in North America who have a passion for playing video games as a competitive social activity. The company exclusively represents the best professional gamers and gives millions of aspiring gamers around the world an opportunity to compete, improve their skills, and socialize through our thriving online competitive community and live Pro Circuit competitions. For more information: www.majorleaguegaming.com.

About NOS

Launched in 2005, NOS Energy Drink fuels victory by providing the ultimate in human horsepower. Whether on the track, tuning a favorite car in the garage, or getting into gear for an upcoming competition, NOS delivers a kick.  NOS is part of the glacéau unit of Coca Cola North America.  glacéau consists of brands that offer great-tasting hydration for every occasion, including vitamin water®, smart water®, POWERADE®, FUZE®, NOS® and Full Throttle®.  The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands.  For more information about NOS, visit www.drinknos.com.

For More Information, press contacts:

Katie Goldberg

PR for Major League Gaming

kgoldberg@mlgpro.com

646-380-2933

Josh Gold

PR for NOS

jgold@glaceau.com

718-746-0087 x477 


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