Major New Features For FIFA 11 Ultimate Team Now Live

REDWOOD CITY, Calif.– February 18, 2011– EA SPORTS™ has launched globally two major new features— Play A Friend Challenge and Friends Leaderboards— plus over 50 improvements for FIFA 11 Ultimate Team, a massive online community of fans building, managing and competing with their ultimate football team in FIFA 11 on the PlayStation®3 computer entertainment system and Xbox 360® videogame and entertainment system. The features and improvements will be live in Asia on February 24.

FIFA 11 Ultimate Team is free-to-play* with a massive online community of more than two million fans. It is the most popular and successful DLC ever developed by EA SPORTS**.  FIFA 11 Ultimate Team challenges community members to build a squad of the world's best footballers by earning coins from competing in weekly tournaments and then spending them on packs in the in-game store or as currency to bid for players in the very popular auction market both on console and the web app at www.easportsfootball.com/ultimateteam/play.

The FIFA 11 Ultimate Team title update released today features:

Play A Friend Challenge

    <*>Play A Friend Challenge enables you to test your skills against your friend’s Ultimate Team, even when your friend isn’t online. Take on your friend’s squad whenever you like with the CPU controlling their squad. Results are recorded and presented to your friend the next time they log on to their console. Now you can prove who has the best Ultimate Team whenever you are ready to play. Plus, when you return to your console, you can see who played your squad, left you a message, and challenge them to a rematch when you want to play.
 

Friends Leaderboards

    <*>Compare your progress in FIFA 11 Ultimate Team against friends automatically with personalized leaderboards. Catering to how you choose to play, you can now compete and compare your progress as a trader, expert team builder, top entrepreneur in the auctions, or owner of the most valuable club.
 

The update also includes over 50 additional refinements that were included based on the feedback from the FIFA community. Some of the additional changes include updates to the auctions to make it easier to track auctions or repost expired items, Power Passing assistance is switched off by default in online matches, and a number of general stability improvements. For a full list, please visit the News&Media section on www.easportsfootball.com.

Visit www.easportsfootball.com/ultimateteam for more information about the game and join other fans in the EA SPORTS FIFA community at http://www.facebook.com/easportsfifa.

EA SPORTS is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, global videogame competitions and breakthrough digital experiences.  EA SPORTS delivers personal access to the emotion of sports through industry-leading sports simulation videogames, including Madden NFL football, FIFA, NHL® hockey, NBA Elite   basketball, NCAA® Football, Fight Night boxing, EA SPORTS MMATiger Woods PGA TOUR® golf , and EA SPORTS Active.

*Restrictions and conditions apply. Requires FIFA 11 to play. Please see back of FIFA 11 pack for details.

** According to internal data.

For Further Information Contact:

CONTACT INFO

Keith Hennessey - Publicist: EA SPORTS

khennessey@ea.com

###

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS Active, EA Mobile and POGO are trademarks of Electronic Arts Inc.  Official FIFA licensed product '© The FIFA brand OLP logo is a copyright and trademark of FIFA. All rights reserved.' Manufactured under licenese by Electronic Arts Inc. Player names and likenesses used under license from FIFA, International Federation of Professional Footballers "(FIFPro)" and national teams. John Madden, NFL, FIFA, NHL, NBA, NCAA, Tiger Woods and PGA TOUR are trademarks of their respective owners and used with permission. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc.  Xbox 360 is a trademark of the Microsoft group of companies.  All other trademarks are the property of their respective owners. 


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.