Thursday March 28 th :  The cold weather forecast for this Easter and beyond makes it a challenge to keep children happy, active and occupied over the holidays.   Make Time To Play offers some inspirational play ideas through its free app available for Android and iOS.

With activities for children of all ages, and enough ideas to keep them actively occupied every day of the year, the Make Time To Play app has play suggestions for both indoors and outdoors. Even in the current cold conditions, children can be engaged in outdoor play, so long as they are wrapped up warm. The Make Time To Play app concentrates on active play ideas that encourage children to let off steam and burn off their natural energy.

“All our research has shown that play is vital for children’s healthy development, helping to learn about the world around them, and develop the physical and mental skills that can last a lifetime,” says Natasha Crookes, director of communications for the British Toy and Hobby Association, the people behind the campaign. “The Make Time To Play app gives parents a valuable source of ideas for play even if you only have five minutes to spare.”

For these and other ideas for playing in the Easter holidays, download the app, or visit Make Time 2 Play’s Facebook page, and join in the discussion. Further details on the campaign and its objectives can be found at

About Make Time To Play

Make Time To Play is an initiative devised and run by the British Toy And Hobby Association. Its aim is to promote the value of play as an essential part of a child’s healthy development.

Research shows that play helps children to develop the skills they will need for later life. Play allows a child to learn about the world around them, test boundaries and develop the physical and mental skills they will need throughout their lives. Toys have been shown to keep children interested in playing at a particular task for longer period and which can lengthen the time children spend acquiring specific skills.

The British Toy & Hobby Association was established in 1944 to represent British toy manufacturers and to raise standards of practice in the toy industry. Today it represents 90% of the UK toy market.

The BTHA considers the promotion of best practice and excellence in all aspects of product design, toy safety, ethical manufacturing, environmental issues and marketing to children its most important objectives as well as promoting the value of play for all children.


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