London & San Francisco; January 15th, 2013; PlayJam, the company behind the much-anticipated GameStick and the global platform for casual and social games on Smart TV, today announced that mobile industry veteran; Sameer Baroova, will join the team as Head of Games.

Ex PopCap veteran Baroova brings a high level of experience and understanding of the Android market to the business, having experience of launching highly popular products such as Bejeweled, Plants Vs. Zombies and Peggle on iOS, Android, Windows Phone and other mobile platforms.He will be tasked with coordinating with game developers for content on the GameStick and PlayJam Games Network;  available on Smart TV.TV.

"Playjam has played a dominant role in defining the Smart TV games category, and with the launch of GameStick in April, we have the potential to make Android games for TV a fulfilling consumer experience and a desirable space for developers. I am thrilled to take the role of Head of Games at Playjam and look forward to the prospect of being a part of this fast evolving games industry”. Baroova said. “Playjam is an incredible place to work, full of fun, talented people and having the opportunity to build on itscommendable success in the TV Gamesarenais a real privilege.”

Charles Tigges, CCO, PlayJam added, “Sameer has in-depth understanding of the industry and an enormous respect within it; we are pleased to welcome him to the team where he will play a central role in shaping the future of games on TV.We have some very exciting times ahead of us with both our Smart TV propositionand now with the imminent launch of GameStick.We are passionate about our mission to bring affordable games to TV and a strong team will be key in meeting these ambitions."

"Our GameStick Kickstarter campaign is still underway and we hope that game developers will continue to get behind us and pledge their support. We have seen over 500 developers register in the two short weeks since launch and urge all those who are interested in addressing the big screen to get involved. Those that do register will get access to our SDK in the near future." Concluded Baroova.

Developers wanting to find out more about getting their games onto GameStick via PlayJam’s TV Games Network can contact Baroova directly on: and register their interest at

To visit the Kickstarter page and pledge your support, please visit: 

To visit the GameStick website for more information or to apply for an SDK please go to :

To follow GameStick news, join the conversation and give your opinion on Facebook or Twitter please go: and / @Game_Stick

Toseenewvideospublishedthroughoutthecampaign on YouTube pleasesubscribeto:


About PlayJam:

PlayJam is the premier global platform for casual and social games on TV. By partnering with all major TV brands, we've created the largest and most vibrant games network for millions of players around the world.

Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at