Mark Sorrell joins Hide&Seek as Development Director.

Hide&Seek director Alex Fleetwood announced today, Monday 17 September, that former Games Director at Somethin’ Else, Mark Sorrell, joins as Development Director.

A familiar games industry figure, Mark Sorrell is known for creating a wide range of commercially successful projects at the intersection of TV and games at Quiz TV, Sky Games, FremantleMedia’s Screenpop and Somethin’ Else, including brands such as Countdown, Scrabble, Ben 10 and The Premier League. He is also familiar to games professionals for commenting on the industry via his blog <> .

He says, “I’m excited to be joining Hide&Seek as Development Director. What Hide&Seek do so brilliantly is apply game design beyond the confines of the gaming industry and into cultural and public spaces. Building on my work in TV, I’m genuinely excited to be working with a game studio to create all manner of exciting new IPs and projects.”

Mark Sorrell’s appointment comes as Hide&Seek also announce expansion in the US. Former Hide&Seek Development Director Margaret Robertson now becomes director of Hide&Seek New York, with US commissions due to be announced later this month.

Margaret Robertson says, “New York has always had a rich gaming culture, so it is a very natural step for us to set up an office there. We are excited about all the new commissions and collaborations we are working on on in the USA as well as in London as Hide&Seek continues to develop across international borders.”

Alex Fleetwood, director and founder of Hide&Seek, says, “We're absolutely thrilled to have Mark Sorrell on board. He brings invaluable commercial experience to Hide&Seek at a particularly exciting time for us, as we launch our office New York. He will be working closely with myself and Margaret both in the UK and US as Hide&Seek expands into a more international arena.”

- ENDS -

Press Contact

Pavla Kopecna |

020 8969 3934 | 07702 805 887



About Hide&Seek


Hide&Seek is a game design studio based in London and New York. Through a compelling combination of design, technology and cultural partnership, their work re-imagines public space as a place to play and spans multiple platforms: console, smartphone, browser, TV and street. The studio is founded on the belief that play is essential to our health, minds and relationships, and will play an increasing role in the civic culture of the 21st century. They create new games and experiences, curate and support the work of artists and designers through the Sandpit series, design and consult with global brands, and speak at events around the world. The Nature Games Weekend is part of Hide&Seek’s own series of social games events over the summer supported by Arts Council England. Hide&Seek are Artists in Residence at the Southbank Centre and recent partners include: Channel 4, BBC, Tate Modern, Warner Brothers, Royal Opera House, Hogmanay Festival and Sony Computer Entertainment Europe. Their work has been recognised by D&AD, Creative Review, BAFTA, The One Show, Living Labs Global Awards and Guardian MEGAS. Founder & Director Alex Fleetwood won British Council Performing Arts Entrepreneur of the Year, and Development Director Margaret Robertson was recently named one of the UK’s top games designers by Develop Magazine. <>  

About Mark Sorrell


Mark Sorrell is a respected creative thinker at the intersection of games and TV. He has

spent the past decade as at a roster of the best TV production houses and broadcasters, including Sky and FremantleMedia, developing a range new formats and IPs including many of the world’s most innovative interactive game/TV hybrids, including the first social game/TV show mash-up - ‘Scoreboard’ and the world’s first interactive, two-screen gameshow, the Dutch ‘Intuition’. He is a highly sought-after industry commentator and speaker and blogs regularly at his own site


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at