Mark your calendars: XMG Studio Inc. and The National Post announce Great Canadian Appathon²

Toronto, ON – 24.08.2011 – The National Post and mobile game developer XMG Studio Inc. are teaming up once again to challenge Canadian college and university students to race the clock and develop an addictive game app in just 48 hours. From September 30 th to October 2 nd student developers from coast-to-coast are invited to carry on the legacy of gifted GCA coders, and take a chance at coding the next hit game for mobile platforms.

At the first GCA in April 2011, approximately 300 students on 100 teams spent the weekend working to develop the next great mobile game and take a share of the $45,000 prize pool. In the end, more than 50 games were completed and submitted including the winning superhero-themed game “Super Punch”. The game developers at XMG Studio are currently working with the three finalists from Edmonton, BC and Montreal, to polish their games “Super Punch”, “Valley Raid” and “Plasmium” and publish them.

“We’re excited to announce GCA² over the weekend of September 30 th.” says Ray Sharma, founder and CEO of XMG Studio, the Toronto-based game developer. “We were very impressed with the quality of the submitted games from the initial GCA and can’t wait to get knee-deep in code with that young Canadian developer talent. It’s a great way to socialize, network and play around with the latest APIs.”

The GCA² will start at 5:00 p.m. (local time) on September 30th, 2011 and continue for 48 hours, ending at 5:00 p.m. on October 2 nd, 2011. Individuals or teams of up to four people will be able to work around the clock in coding hubs set up at a variety of university and college campuses across the country. During the time of the event, sponsors will be on-site at some campuses to give away prizes and recruit for job openings. Following the event, the winning games will be chosen and winning teams will be honoured at the “Grand Finale” in Toronto.

To stay informed about the event, including supported platforms, team registrations, rules and regulations, campuses already signed-on or information on how to get your campus involved, please visit  www.greatcanadianappathon.com or follow twitter.com/GCAppathon on Twitter.

About XMG Studio Inc.

XMG Studio is an award-winning developer of hit video games for mobile devices. Founded in late 2009, XMG has been pushing the app envelope to create innovative titles that provide a cool experience for casual gamers. The company’s core focus is to develop properties that allow players to actively immerse themselves in our games. Whether it is the incredible customization feature in Drag Racer Pro Tuner, or the experimental touch mechanic in Cows vs. Aliens, XMG’s portfolio of mobile casual games all seek to drive the maximum in user engagement through innovation. Based in Toronto, Canada, XMG is presently one of the largest independent mobile game studios in the emerging app economy and has been named one of Canada’s Top 50 Most Engaged Workplaces™. 

For more information visit  www.xmg.com, follow XMG on  Twitter.com/xmgstudio or become a fan on  facebook.com/xmgstudio.

About National Post

National Post is a division of Postmedia Network Inc., the largest publisher by circulation of paid English-language daily newspapers in Canada, representing some of the country’s oldest and best-known media brands. Reaching millions of Canadians every week, Postmedia Network engages readers and offers advertisers and marketers integrated solutions to effectively reach target audiences through a variety of print, online, digital, and mobile platforms.

 


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.