MELBOURNE, AUSTRALIA, January 17, 2012 --  Surprise Attack, a consulting agency focused on providing marketing services to independent game developers, today announced that it has emerged successfully from its beta trial. Twelve clients are currently on the books. With ten games on the schedule for the first half of the year,  Surprise Attack expects to work on the launches of 20-25 games during 2012, predominantly on mobile and tablet platforms.

The agency was launched in October 2011 by former THQ senior marketing exec,  Chris Wright, and ran a beta trial period until the end of 2011, working on selected campaigns for no charge.

“One of our key learnings from the beta was that there is huge demand for the kind of services we offer,” said Chris Wright, founder of  Surprise Attack. “We spoke with around 50 developers during the beta period. A common trend was that they know they need help with marketing their games but a great many don't want to sign up with a publisher – they want to build their studio brand and have more control over the marketing.

“That's where an agency such as Surprise Attack can really work for these teams – we provide scale, expertise and connections but the developer is always in control and always comes first.”

“We had a great experience working with Surprise Attack on the launch of Train Conductor 2:USA for Android,” commented Simon Joslin from  The Voxel Agents. “We had no hesitation in signing on again for the launch of our next game, coming later this year.”

Clients currently signed up with Surprise Attack include:

About Surprise Attack

Surprise Attack provides marketing support to independent game developers. Its goal is to offer developers a third path between doing everything themselves and signing up with a major publisher. By providing scale, expertise, connections and manpower, Surprise Attack helps developers build their studio brand, promote their games, gain commercial viability and grow.

Services include: game positioning; competitive analysis and monetisation strategy; brand and communications strategy; PR and publicity; co-marketing deals and partnerships; distribution deals; advertising planning and assistance with funding grant applications.

Clients are offered flexible payment terms with options of a straight fees, revenue share or mix of the two.

Based in Melbourne, Australia, Surprise Attack predominantly works with Australian development teams but is always happy to talk to talented people wherever they are.

Surprise Attack was founded in October 2011 by Chris Wright, a veteran of video games marketing with more than 100 campaigns executed under his care for publishers including THQ, Microsoft, Sega, Capcom, Disney Interactive Studios and many more.

Chris is also a former member of Film Victoria's Digital Media Assessment Panel, which assesses applications in respect of its Digital Media funding programs, providing recommendations to the Board for final approval.

For more information, visit

Follow Surprise Attack on Twitter@supattack

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SOURCE: Surprise Attack

Chris Wright

+61 (0) 406 380 443


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