Master Chief Returns with Worldwide Launch of “Halo 4” on 6th November 2012

London — 17 April 2012 — The countdown has begun for the landmark entertainment event millions of fans worldwide have been anticipating for more than four years. “Halo 4,” the hotly anticipated sequel to the iconic franchise that has shaped entertainment history, will launch worldwide on 6 th November 2012.

“Halo 4” marks the return of legendary hero Master Chief, named by Fast Company as “one of the most popular characters in gaming history,” 1 and aims to set a new standard for blockbuster interactive entertainment. Set four years after the events in “Halo 3,” Master Chief returns to confront his destiny and face an ancient evil that threatens the fate of the entire universe. Developed by 343 Industries, “Halo 4” marks a new beginning for the landmark entertainment franchise that has sold more than 40 million games worldwide and inspired multiple New York Times best-selling novels, live-action shorts, comic books, action figures and apparel.

“We are beginning a new saga with ‘Halo 4’ and embarking on a journey that will encompass the next decade of ‘Halo’ games and experiences,” said Phil Spencer, corporate vice president of Microsoft Studios. “Millions of fans worldwide have been eagerly awaiting the opportunity to step back into the boots of Master Chief, and with ‘Halo 4’ leading the charge, we’re confident 2012 will be the most successful year in Xbox history.”

“Halo 3,” the biggest consumer product launch of all time when it released in 2007, 2 concluded the original game trilogy, but left many unanswered questions around the fates of the series’ beloved hero, the Master Chief, and his artificial intelligence companion, Cortana. On 6 th November, fans will experience the next chapter of the iconic franchise.

-ENDS-

1 Source: Fast Company: Why It Feels Good To Get Inside Master Chief's Helmet

2 “Halo 3” generated $170 million in 24 hours in the U.S., surpassing the $125 million day-one record set by “Halo 2” (2004).

Assets for Halo 4 can be found here: http://microsoft.gamespress.com/xbox360/product.asp?s=530

For media enquiries, please contact:

Baz Singh / 020 3047 4024 / baz_singh@jcpr.com       

Maxine Rushworth / 020 3047 4047 / maxine_rushworth@jcpr.com               

You can follow us on Twitter @tweetbox360.

About 343 Industries

343 Industries is the publisher and developer of the blockbuster “Halo” series of videogames and, as part of Microsoft Studios, oversees the “Halo” franchise, including novels, comics, licensed collectibles, apparel and more. 343 Industries is home to world-class developers working on the “Halo” “Reclaimer Saga,” which commences with the arrival of “Halo 4” on 6 th Nov 2012, exclusively on Xbox 360.

About Xbox 360

Xbox 360 is a premier home entertainment and video game system. With the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play — no controller required. Xbox 360 is also home to the best and broadest games as well as the largest on demand library of music, standard and high definition movies, TV shows and digital games, all in one place. The entertainment centre of the living room, Xbox 360 blends unbeatable content with a network of nearly 40 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com/en-GB/.

About Xbox LIVE

Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever expanding world of games, movies, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy the largest on demand library on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is now also available on Windows Phone 7 putting the power of connected entertainment in the palm of your hand. Xbox LIVE is the exclusive home of controller free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of nearly 40 million people across 35 countries, Xbox LIVE provides you with instant access to the entertainment you want, shared with the people you care about. More information about Xbox LIVE can be found online at http://www.xbox.com/en-GB/live.   

About Microsoft

Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.

Note to editors: For more information, news and perspectives from Microsoft, please visit the Microsoft News Center at http://www.microsoft.com/news. Web links, telephone numbers and titles were correct at time of publication, but may have changed. For additional assistance, journalists and analysts may contact Microsoft’s Rapid Response Team or other appropriate contacts listed at http://www.microsoft.com/news/contactpr.mspx  


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.