MATHEWS BOWHUNTING FOR NINTENDO WIITM NOW AVAILABLE AT RETAIL OUTLETS NATIONWIDE

Cincinnati, OH– Nov. 18, 2010– Video game publisher Zoo Entertainment, Inc. (NASDAQ CM: ZOOG) today announced that Mathews Bowhunting is now available for the Nintendo Wii TM at retailers nationwide.

Featuring fast-paced, immersive gameplay, Mathews Bowhunting comes fully loaded with three game modes to test players’ expertise, including Classic Hunt, Arcade Mode and Target Practice. The special edition bundle of Mathews Bowhunting includes an exclusive bow peripheral that pairs with the Wii remote and Nunchuk to provide players with a more accurate sense of movement and to deliver a higher level of precision shooting.

“Thanks to the combined expertise of the Zoo Games and Mathews Inc. teams, we are proud to publish a challenging game that appeals to both hunting enthusiasts and gamers alike,” says Mark Seremet, CEO of Zoo Games, Inc.“The bow peripheral featured in the special edition Mathews Bowhunting bundle adds even more excitement to the hunt, as it delivers an authentic hunting experience while sharpening players’ marksmanship skills in a fun and engaging way.”

In Mathews Bowhunting, players will be dropped into the wilderness to explore some of the most popular and stunning locations in the United States, each featuring an assortment of animals to target including rabbits, squirrels, ducks, geese, deer, elk, bears and moose. Players will be able to pursue their prey by utilizing a variety of equipment and gear such as calls, scents and decoys to help aid in the hunt. Additionally, in-game bows and arrows are customizable to allow for more accurate marksmanship.

Rated T for Teen, Mathews Bowhunting for the Nintendo Wii TM and the Mathews Bowhunting bundle with bow peripheral are now available at retailers nationwide for a MSRP of $29.99 and $39.99, respectively For press assets, please visit the following link: http://bhimpact.gamespress.com/product_page.asp?i=1103

About Zoo Entertainment

Zoo Entertainment is a developer, publisher and distributor of interactive entertainment software targeted to family-oriented mass-market consumers. With a strong network of leading national mass market retailers, its casual and value-focused titles span categories including sports, family, racing, game-show, strategy and action-adventure, and more. Zoo Entertainment software is developed for all major consoles, handheld gaming devices, PCs, and mobile devices as well online and download game services.

Zoo’s innovative content creation site, indiePub Games ( www.indiepubgames.com), was designed to capitalize on opportunities in the emerging and high growth digital entertainment space. The site fosters the independent gaming community by playing host to independent game developers and players and providing developers with the resources they need to collaborate and create great games. A destination site for gaming enthusiasts and consumers, indiePub Games takes an active role in helping independent developers create innovative entertainment software.

For more information, visit www.zoogamesinc.com.

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Media Contacts

Rachel Belinky

Zoo Games

513-824-8297

pr@zoogamesinc.com

Jacob Nahin

Bender/Helper Impact

310-694-3246

jacob_nahin@bhimpact.com


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