MATIAS MYLLYRINNE, MANAGING DIRECTOR OF REMEDY, JOINS ADVISORY BOARD FOR 2010 GAME DEVELOPERS CONFERENCE EUROPE

Berlin, Germany– March 31, 2010– The advisory board of the Game Developers Conference Europe (GDC Europe) 2010, the leading industry-only game event in Europe, is proud to welcome Matias Myllyrinne to the advisory board.

As the executive director of Remedy Entertainment, Myllyrinne, who has been at the studio since 1999, is responsible for the rise of the Finnish development studio to become one of the most important European game developers. Remedy developed international blockbusters such as Max Payne (2001) and Max Payne 2: The Fall of Max Payne (2003) and is set to release the much-awaited Alan Wake, a mature action thriller game, at the end of May 2010 for Xbox 360.

GDC Europe 2010 takes place Monday through Wednesday August 16-18, 2010 at the Cologne Congress Center East in Cologne, Germany, and will run alongside the major gamescom event to present the leading game industry gathering for developers, consumers, publishers and trade professionals. The event is soliciting session proposals now through Friday, April 23 via the official GDC Europe website: www.GDCEurope.com.

“We are glad to have added Matias Myllyrinne, another key figure in the international games industry, to our advisory board,” said Frank Sliwka, VP European Business Development of the UBM TechWeb Game Network and Event Director of GDC Europe.“He epitomizes the successful symbiosis between creative game development and successful marketing.”

“GDC Europe is the region’s leading developer conference for a reason -- it features the latest trends and plays a pioneering role for the future of this industry,” says Matias Myllyrinne,“It’s an honor to be a part of a conference that highlights the incredible talents of Europe’s best developers. We look forward to seeing what the industry’s leaders will present at the conference when the event begins on August 16th, 2010.”

The advisory board of GDC Europe, which consists of leading developers, marketing professionals and entrepreneurs, unites top executives of the international games industry. Making up the top-class committee in addition to Myllyrinne are the notable industry veterans Bob Bates (formerly of Infocom&Legend Entertainment) and Don Daglow (Emmy-winning founder of Stormfront Studios), as well as Alexander Fernandez (CEO, Streamline Studios), Sean Kauppinen (CEO, International Digital Entertainment Agency), Harald Riegler (CEO, Sproing), Frank Sliwka (VP European Business Development, UBM TechWeb Game Network and Event Director, GDC Europe), Robert Wallace (Principal, Strategic Alternatives) and Avni Yerli (Managing Director, Crytek).

For more information on GDC Europe visit: www.gdceurope.com.

About the UBM TechWeb Game Network

A core provider of essential information to the professional game industry, the UBM TechWeb Game Network– formerly known as the Think Services Game Group - offers market-defining content, and drives community through its award winning lineup of print, online, event and research products and services. These include the Game Developers Conference®, the Webby Award-winning Gamasutra.com and network of sites, the Game Advertising Online ad network, the Game Developers Conference® Online, the Game Developers Conference™ Europe, the Game Developers Conference™ China, the Game Developers Conference™ Canada, Game Developer Magazine, Game Developer Research, the Game Career Seminars and GameCareerGuide.com, the Independent Games Festival and Summit, and the Game Developers Choice Awards.

About UBM TechWeb, a division of United Business Media

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its core businesses– media solutions, marketing services and professional information– UBM TechWeb produces the most respected and consumed brands, applications and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT Support managers, Web&Digital professionals, Software and Game developers, Government decision makers, and Telecom providers) actively participate in UBM TechWeb’s communities. UBM TechWeb brands includes: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat and VoiceCon; large-scale online networks such as InformationWeek, Light Reading and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street&Technology. UBM TechWeb is part of UBM, a global provider of media and information services for professional B2B communities and markets.

MEDIA CONTACT:

Brian Rubin

fortyseven communications

(212) 391-4707

brian@fortyseven.com

Susanne Tenzler-Heusler, Europe

+49 (0)173 3786601

kontakt@brandvorwerk-pr.de

GDC EUROPE CONTACT:

Frank Sliwka, VP European Business Development

+49 (0)171 1288898

frank.sliwka@ubm.com

Ben Veechai, North America

+1-415-947-6280

ben.veechai@ubm.com


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