Matmi Unleashes Elf on the App Store

Cheshire, UK - December 7th 2009 - Matmi has released a fresh slice of festive goodness on the iTunes App Store this week with Elf, a new climbing game for the iPhone and iPod Touch. Elf is Matmi’s third iPhone release from the team that brought us the award-winning Monster Pinball and its first ever climbing game.

In Elf, players must guide Irving ever upward, collecting candy canes and boosts, and trying to get the highest score possible. Elf’s intuitive controls and simple yet addictive gameplay means that the gaming novice and the seasoned pro alike can play and enjoy Elf, and its unique and quirky design is sure to delight. Elf features multiple scoreboards and Facebook connect, so players can post their scores and challenge their friends.

See videos of Elf in action here:

Review codes are available on request.

Game Features

- Addictive and engaging gameplay, designed to be picked up and played.

- Quirky and unique design with gorgeous graphics and amazing stereo sound

- Endlessly replayable with no limit to how high you can go.

- Intuitive controls utilising the iPhone’s accelerometer

- Local, global and Facebook Connect scoreboards so you can challenge your friends.

About Matmi

Since 2001, the digital gurus at Matmi have pushed the boundaries to encourage brands to engage directly with consumers online. Its interactive branded entertainment has worked magic for the likes of Comic Relief, EMI (Lily Allen, Iron Maiden), ITV, Universal Music and Vimto.

Matmi’s work has won recognition from the BIMAs, the Chip Shop Awards, DADI Awards, Green Awards, Eurobest and the Golden Awards of Montreux amongst others. Its first foray into mobile gaming, the iPhone game“Monster Pinball”, won the Gold Award for Best Mobile Game at the Roses Design Awards 2009 and was short-listed for the Best Mobile App/Game at the 2009 BIMA Awards.

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