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MCV LAUNCHES NEW GAMES TRADE WEBSITE

Friday 8th June/... Today marks the advent of a new type of trade website, as Intent Media unveils the brand new games industry portal at www.mcvuk.com

Designed to fully incorporate Web 2.0 philosophy, mcvuk.com is a one-stop destination for anyone interested in the business of games, providing news, opinion, analysis, press releases and information all in one place.

Backed by the industry-leading print publication, mcvuk.com boasts the broadest range of editorial content, with original news and features appearing every day, alongside content from the magazine itself, plus the main headlines from other games sites around the world. In addition, the site tracks games release dates, compares prices, rounds-up events, publishes charts, details job openings, reports share prices, and offers indispensable advice to retailers looking to ensure they stock their shelves appropriately.

The site also details the news the industry is reading– highlighting the real issues of the day– as well as offering a place for the business to congregate and comment on the headlines.

Best of all, the site has been designed to offer an integrated search facility– allowing anyone interested in the games industry to fully cross reference MCV and mcvuk.com content at the touch of a button. For the first time, it is possible to monitor games, companies and individuals in one place– whether in press releases, news stories, features or opinion. It’s an essential reference tool for the business.

The site is staffed by both online and offline news teams, giving it an unrivalled breadth, depth and quality of editorial. Backed by the MCV print publication, it also boasts the largest pool of content of any trade resource, making it essential reading for anyone in the business of games.

Users can easily sign up free of charge in order to take advantage of the site’s members-only service, which will be developed and expanded over the coming weeks.

In addition, the entire print issue of MCV can be downloaded as a PDF, free of charge every week. So there’s no excuse ever to miss an issue– no matter where you are.

“Our vision for mcvuk.com has never changed,” says Stuart Dinsey, managing director, Intent Media, publisher of MCV and mcvuk.com.“But it’s only now that the technology exists to allow us to fully develop the site as we’ve always intended. We’ve invested a significant amount of money in making it the essential online news service and resource for the entire games industry, in a way which allows us to complement the content of the weekly print publication.

“The battle between print and online has been raging for some time, but we’re in the unique position of having the content and bandwidth to service both very different propositions. MCV and mcvuk.com complement each other so uniquely, we’re confident it’ll prove the de facto destination for everyone in the games industry.

“The investment doesn’t end here. This is just stage one of the site. Over the coming weeks and months we’ll be launching a whole host of new services, designed to keep MCVuk.com at heard of the games business.”

The new website is online now at www.mcvuk.com

For more information, please contact:

Stuart Dinsey

Email: Stuart.Dinsey@intentmedia.co.uk

Tel: +44 (0)1992 535688

Ends.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.