MEDIA ADVISORY: Popular SEGA Games Available on Xbox LIVE Games On Demand

SAN FRANCISCO - February 15, 2010

SEGA® of America, Inc. today announced two games coming to Xbox LIVE® Games On Demand for the Xbox 360® video game and entertainment system from Microsoft. Aliens vs. Predator™ launches today, and Bayonetta™ will be released on February 22.

Aliens vs. Predator allows players to take the role of three infamous species: Colonial Marines, Predators and Aliens in three outstanding single-player campaigns and hours of intense three-way multiplayer gameplay. Bayonetta is PlatinumGames’ critically acclaimed stylish and cinematic action game, directed by Devil May Cry creator Hideki Kamiya, featuring fast-paced dynamic combat and outlandish finishing moves performed with grace.

About SEGA® of America, Inc.

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s Web site is located at www.sega.com.

Aliens vs. Predator™&© 2010 Twentieth Century Fox Film Corporation. All rights reserved. Aliens vs. Predator game software, excluding Twentieth Century Fox elements© 2010 SEGA. SEGA and the SEGA logo are registered trademarks or trademarks of SEGA Corporation. Technology©2010 Rebellion ®.

Ryan Morgan, TriplePoint for SEGA

415-955-8500

ryan@triplepointpr.com


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