MEDIA ALERT: ' CUT THE ROPE' NAMED AS FIRST iPHONE GAME TO WIN A BAFTA

 

LONDON, UK,– March 17 th, 2011– Leading independent games publisher Chillingo, a division of Electronic Arts Inc. (NASDAQ: ERTS), is delighted to confirm that Cut The Rope™ has won a BAFTA in last night’s British Academy’s Game Awards, making it the first iPhone game to ever win the prestigious award.

Cut The Rope, published globally by Chillingo and developed by Zeptolab, is a physics-based puzzler for iPhone®, iPod Touch®, and iPad®, and has sold more than six million copies worldwide on the Apple App Store SM.

Last night, the British Academy announced that Cut the Rope came top in the‘Handheld’ category, having been nominated alongside highly acclaimed games on the Sony PlayStation® Portable (PSP®) and Nintendo DS® handheld consoles.

Cut the Rope has been nothing short of a phenomenon on the iOS platform and we’re delighted it’s been recognized by the British Academy,” said Chris Byatte, Co-General Manager of Chillingo.

"It is hugely flattering to win for such a prestigious award,” added Efim Voinov, CTO of the game’s developer, Zeptolab.“The whole team is ecstatic!”

Cut the Rope continues its award sweep after earning coveted recognition earlier this month from the Game Developer’s Choice Awards for Best Handheld Game and PocketGamer’s Best iPhone Casual/Puzzle Game and Most Innovative iPhone game.

For a full list of winners, visit  http://www.bafta.org

ASSETS:

Chillingo Photo: Chillingo's Co-Founders, Joe Wee and Chris Byatte along with Chillingo's Head of Publishing, Andy Needham pose with the BAFTA Award for Cut the Rope. https://www.yousendit.com/download/eURBYlJYT2JrWTgwTVE9PQ

Zeptolab Logo: https://www.yousendit.com/download/eURBYlJkUnF6RTgwTVE9PQ

Chillingo Logo: https://www.yousendit.com/download/eURBYlJkUnFCMTZ4dnc9PQ

About Cut the Rope

The most recent trailer featuring the Valentine’s Box and 1.2 Update can be viewed here:

http://www.youtube.com/watch?v=LealLVar6mU

Cut the Rope blends innovative, physics-oriented gameplay as players feed dangling candy to Om Nom, an adorable and ravenous, little green creature.

Cut the Rope is available for $.99 (iPhone® and iPod touch®) and a $1.99 (iPad™) from the App Store at http://www.itunes.com/appstore

A Lite version of Cut the Rope will be available for free* from the App Store on iPhone and iPod touch or at http://www.itunes.com/appstore

Get the latest news about Cut the Rope by following http://www.facebook.com/cuttherope and http://twitter.com/cut_the_rope

*Wireless fees may apply.

Notes to editors:

About BAFTA:

The British Academy of Film and Television Arts is an independent charity that supports, develops and promotes the art forms of the moving image by identifying and rewarding excellence, inspiring practitioners and benefiting the public. In addition to its Awards ceremonies, BAFTA has a year-round Learning&Events programme that offers unique access to some of the world’s most inspiring talent through workshops, masterclasses, lectures and mentoring schemes, connecting with audiences of all ages and backgrounds across the UK, Los Angeles and New York. BAFTA relies on income from membership subscriptions, individual donations, trusts, foundations and corporate partnerships to support its ongoing outreach work. For further information, visit www.bafta.org.

About Chillingo

Chillingo is a subsidiary of Electronic Arts and publishes innovative games and software for various platforms. Other hit iPhone®, iPod touch® and iPad™ titles include; Cut the Rope™, Angry Birds™, Helsing’s Fire, Predators™, Ice Age: Dawn of the Dinosaurs™, Minigore, iDracula, and Modern Conflict. For more information about Chillingo please visit http://www.chillingo.com. http://www.facebook.com/chillingo and http://www.twitter.com/chillingo

About Zeptolab

ZeptoLab is a small independent team of professionals dedicated to the science of fun.

We know what good games are made of, and we possess the required ingredients.

Our target platforms at the moment are iPhone, iPod touch and iPad.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile and POGO are trademarks of Electronic Arts Inc.  iPhone, iPod touch and iPad are trademarks of Apple Inc. App Store is a service mark of Apple Inc. All other trademarks are the property of their respective owners.

CONTACT :

Carmen Pearson

Global Head of PR&Communications

Chillingo

Mobile: 415-746-0803

Email: Carmen@chillingo.com

 


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