**MEDIA ALERT** ENGLAND SUPPORTERS GEAR UP FOR USA OPENER WITH TRANS-ATLANTIC FAN CHALLENGE

EA SPORTS invites England supporters to cement their position as the world’s greatest fans in a transatlantic Twitter duel with USA fans ahead of their FIFA World Cup opener on Friday 11th June. Fans are invited to Leicester Square to tweet their rallying cries to @BallstotheYanks at an exclusive EA SPORTS fan zone.

The Yank bashing messages will then be laser printed onto footballs in LA and shot out of a billboard on Universal City Walk for USA fans to keep. USA fans will also be able to tweet their messages to @BallstotheBrits. These will also be laser printed onto footballs and shot out of a billboard for England fans to keep.

Fans will be rewarded with spot prizes including copies of EA SPORTS’ 2010 FIFA World Cup South Africa video game.

WHY: EA SPORTS’ 2010 FIFA World Cup South Africa is the official licensed video game of the FIFA World Cup. The video game recreates the atmosphere and passion of South Africa incorporating each of the 199 teams that attempted to qualify for the tournament plus exclusive features such as the effects of altitude on players’ stamina and the flight of the ball.

WHEN: Friday 11th June 2010

TIMINGS: 7pm– 10pm GMT

Please confirm with the contact below preferred timings to attend.

WHERE: Leicester Square (opposite Capital FM), London, WC2

For more information on the event and EA SPORTS’ 2010 FIFA World Cup South Africa TM or to confirm your attendance, please contact Katy McNeill kmcneill@ea.com"> -kmcneill@ea.com


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