MEDIA ALERT: New Trailer for Backbreaker Football: Tackle Alley Released

SAN FRANCISCO and OXFORD - September 2, 2009

NaturalMotion, the animation technology and game development studio behind the euphoria engine, today released the official trailer for Backbreaker Football: Tackle Alley, an upcoming intense, arcade football experience for the iPhone and iPod Touch.

Inspired by a mini-game taken from NaturalMotion’s Backbreaker (in development for Xbox 360® PLAYSTATION®3), Backbreaker Football: Tackle Alley uses the device’s accelerometer controls and on-screen buttons. The player must sprint, dodge and spin past waves of oncoming defenders, racking up point combos and score multipliers on their way to the endzone. Through Facebook integration, players will be able to see how their high-scores stack up against their friends'.

Backbreaker Football: Tackle Alley is being developed by Ideaworks3D, a world leader in mobile technology, application and game development and will be available for purchase this fall in the iTunes App Store.

About NaturalMotion

NaturalMotion Ltd. is a leading entertainment software company with offices in Oxford (England) and San Francisco (California). The company produces the widely-adopted animation technologies euphoria, morpheme and endorphin, used across the game and movie industries by companies such as Rockstar Games, LucasArts, Disney, Bioware and many others. Backbreaker, the company’s first in-house game is currently in production.

About Ideaworks3D

Ideaworks3D is a privately held technology and game development company headquartered in London. Founded in 1998 with a strong Oxford and Cambridge computer science and electronic engineering pedigree, the company has an unparalleled track record of creative innovation and technical leadership in the field of high performance mobile gaming. Ideaworks3D's Airplay™ platform is the result of over 7 years of research and development into high-performance native multimedia applications on mobile devices, and has powered ground-breaking and award-winning titles such as Konami’s Metal Gear Solid Mobile, which won“Best Game” and“Operators’ Choice” accolades at IMGA 2008. Ideaworks3D's Studio is also the recipient of multiple industry accolades including Best Mobile Studio at the Develop Excellence Awards 2008, and two BAFTA Games Awards for best handheld and mobile games. More information can be found at: www.ideaworks3d.com

Rob Donald, PR&Marketing Mananger, NaturalMotion

+44 (0)1865 250 575

Joe Ziemer, TriplePoint for NaturalMotion

212-730-9744

joe@triplepointpr.com


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