MEDIA ALERT: STARFY MAKES A SPLASH AT NEW YORK'S ROCKEFELLER PLAZA

WHAT:

Already beloved by gaming fans around the world, the charming and powerful Starfy will celebrate the launch of his first game in the United States, The Legendary Starfy for Nintendo DS, at a unique retail event inside New York's Nintendo World store. Making his debut appearance at the Nintendo World store, Starfy himself will be available for photo opportunities with fans of all ages in a special underwater-themed area. The July 11 celebration will also feature face painting and a chance for attendees to play The Legendary Starfy and win fun Starfy prizes.

Released in the United States on June 8, The Legendary Starfy places its charming, five-pointed hero at the center of a wild adventure as he completes a series of challenges that highlight his incredible bravery and impressive underwater moves. Nintendo's newest standout character, Starfy, is one fierce friend that everyone will want to meet.

WHO:

Kids, tweens, teens, parents, video game enthusiasts and consumers of all kinds

WHEN:

Saturday, July 11, 2009

1-3 p.m.

WHERE:

Nintendo World store

10 Rockefeller Plaza

New York, NY 10020

www.NintendoWorldStore.com

VISUALS:

• Attendees posing for photos with a life-size costumed Starfy character

• Fans showing off Starfy-themed face paintings, clothes and balloons

• Kids and their parents playing The Legendary Starfy together

• Attendees vying for Starfy-themed prizes

• B-roll available

PRESS CONTACT:

Kristie Tomkins, GolinHarris

213-438-8830 (Office)

ktomkins@golinharris.com


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