**MEDIA ALERT**

Guildford, UK– November 16, 2009– Apple Corps, Ltd., MTV Games and Harmonix, the world’s leading developer of music-based games and a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B), today released a new gameplay trailer for The Beatles’ album Sgt. Pepper’s Lonely Hearts Club Band (1967) that will be available in its entirety for purchase and playable as downloadable content in The Beatles™: Rock Band™ Music Store starting November 17, 2009. The trailer is available for download immediately at https://rcpt.yousendit.com/775698576/086dec8243792a22501a53398dddd404 and will be available at 6pm ET for download at www.thebeatlesrockband.com/press.

With“Sgt. Pepper’s Lonely Hearts Club Band,”“With A Little Help From My Friends,”“Lucy In The Sky With Diamonds,”“Getting Better,” and“Good Morning Good Morning” already included on The Beatles: Rock Band game disc, players will now be able to play songs from, and complete, the entire Sgt. Pepper’s Lonely Hearts Club Band album.

Available for Xbox 360® video game and entertainment system from Microsoft (Nov. 17) and PlayStation®3 System (Nov. 19):

Individual Sgt. Pepper’s Lonely Hearts Club Band singles:“Fixing A Hole,”“She’s Leaving Home,”“Being For The Benefit of Mr. Kite!,”“Within You Without You,”“When I’m Sixty-Four,”“Lovely Rita,”“Sgt. Pepper’s Lonely Hearts Club Band (Reprise)” and“A Day In The Life.”

Price:£.99 UK, (160 Microsoft Points for Xbox 360) per each individual track

The“Complete The Album Pack” features:

Sgt. Pepper’s Lonely Hearts Club Band singles:“Fixing A Hole,”“She’s Leaving Home,”“Being For The Benefit of Mr. Kite!,”“Within You Without You,”“When I’m Sixty-Four,”“Lovely Rita,”“Sgt. Pepper’s Lonely Hearts Club Band (Reprise)” and“A Day In The Life.”

Price:£7.49 (1080 Microsoft Points for Xbox 360) for“Complete The Album Pack”

Available for Wii (Nov. 17):

Individual Sgt. Pepper’s Lonely Hearts Club Band singles:“Fixing A Hole,”“She’s Leaving Home,”“Being For The Benefit of Mr. Kite!,”“Within You Without You,”“When I’m Sixty-Four,”“Lovely Rita,”“Sgt. Pepper’s Lonely Hearts Club Band (Reprise)” and“A Day In The Life.”

Price: (200 Wii Points™) per each individual track

The Beatles: Rock Band marks the first time that Apple Corps, along with EMI Music, Sony/ATV Music Publishing, Harrisongs Ltd and Startling Music Ltd has presented The Beatles music in an interactive video game format. The Beatles: Rock Band is published by MTV Games and developed by Harmonix, the world’s premier music video game company and creators of the best-selling Rock Band. Electronic Arts Inc. (NASDAQ: ERTS) serves as distribution partner for the game. In addition, Giles Martin, co-producer of The Beatles’ innovative LOVE album project, provided his expertise and served as Music Producer for this groundbreaking Beatles project.

The Beatles: Rock Band is rated“T” for Teen with the descriptors“Mild Lyrics” and“Tobacco Reference” by the ESRB.

For more information on The Beatles: Rock Band, as well as new art and video assets, please visit http://www.thebeatlesrockband.com/press.

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About Apple Corps. Ltd. Apple Corps Ltd. was founded by The Beatles in 1968 to look after the group’s own affairs. The London-based company has administered the catalogue of The Beatles releases of the 1960s that have sold to date more than 600 million records, tapes and CDs. Since the 1990s, Apple has piloted new Beatles projects that have become benchmarks for pioneering accomplishment and which have included The Beatles Anthology projects, the 28-million selling album The Beatles 1 and The Beatles LOVE show and CD. Further information on The Beatles’ projects can be found at www.thebeatles.com.

About MTV Networks MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, HarmonixNickelodeonNick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.

About MTV Games MTV Games is dedicated to creating, marketing and publishing high-quality, innovative interactive products that are relevant to the MTV audience and complement the core values of the MTV Networks brands.

About Harmonix Music Systems, Inc. Harmonix Music Systems, Inc., based in Cambridge, MA, and established in 1995, is the leading developer of ground-breaking music-oriented videogames. Harmonix was founded by Alex Rigopulos and Eran Egozy, who formed the company to invent new ways for non-musicians to experience the unique joy that comes from making music and have pioneered music and rhythm gaming in the US. For more information please visit: www.harmonixmusic.com.

About Electronic Arts Inc. Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA™, EA SPORTS™, EA Mobile™ and POGO™. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.eagames.co.uk. More information about EA's products and full text of press releases can be found on the Internet at www.eagames.co.uk/press .

© 2009 Harmonix Music Systems, Inc. All Rights Reserved. Harmonix, Rock Band, Rock Band 2 and all related titles

and logos are trademarks of Harmonix Music Systems, Inc., an MTV Networks company. Rock Band, Rock Band 2,

and The Beatles: Rock Band are developed by Harmonix Music Systems, inc. MTV: Music Television, MTV Games

and all related titles and logos are trademarks of MTV Networks, a division of Viacom International Inc. EA, EA

SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or

other countries. Guitar Hero is a registered trademark of Activision Publishing, Inc. Microsoft, Xbox and Xbox 360 are

trademarks of the Microsoft group of companies.“PlayStation,”“PLAYSTATION” and the“PS” Family logo are

registered trademarks of Sony Computer Entertainment America Inc. Wii is a trademark of Nintendo. All other marks

are the property of their respective owners.

The photo of The Beatles from "A Hard Day’s Night" is part of the private collection of, and appears courtesy of, Mr.

Bruce A. Karsh.

MEDIA CONTACTS:

For MTV Games / Harmonix:

Jeff Castaneda

Phone: 212-846-6774

Email: jeff.castaneda@mtvstaff.com

Mariana Agathoklis

Phone: 212-846-5755

Email: mariana.agathoklis@mtvstaff.com

Mariana Agathoklis

MTV | MTV Games

212.846.5755 (office) | 917.969.7977 (mobile)

mariana.agathoklis@mtvstaff.com | AIM: magathoklis | www.mtvpress.com


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