Megabus launches multiplayer viral racing game to promote value journeys

10 August 2009

Megabus.com, the UK’s largest low-cost inner city coach service, has appointed viral and digital marketing agency TAMBA to create its first multiplayer viral game; promoting popular routes across the country.

The game, Mega Ride, which is the first multiplayer game produced by TAMBA, challenges players to play against the computer or against friends by creating a room where others can join a motorway bus race. Choosing between two popular routes– Glasgow to London or Leeds to Portsmouth– Mega Ride encourages players to collect passengers at regular bus stops, avoiding road obstacles and picking up Megabus tickets along the way. At the end of each game scores can be entered on to a leaderboard, and players achieve a driver status based on their accuracy.

“Digital activity is extremely important for Megabus.com, as the vast majority of tickets are purchased online. TAMBA has created some excellent work for some large-name organisations - its ability to create engaging and creative games, true to the brand and achieving large numbers of hits was the main factor in our decision,” said Jodine Milne, Marketing Manager at Stagecoach and Megabus.“The Megabus key messages, including the£1 fares plus 50p booking fee, are integrated throughout Mega Ride and there is a key link to the site at the end of the game. We are confident this will highlight our great value to potential and returning customers.“

The game invites users to register their details with the chance to win a£75 gift voucher for buyagift.com.

“Creating such an enjoyable and addictive viral game has been a fantastic project for TAMBA - adding a multiplayer option increases the competitiveness of the game, allowing friends to challenge each other and invite others to join via email,” said Kay Hammond, CEO of TAMBA.“We’re confident this will generate a strong viral response, and will increase Megabus.com’s online brand awareness among a wide reaching audience. TAMBA has an excellent reputation for creating high quality viral games; this is the next level for engaging players for longer periods and encouraging repeat visits.“

The game is available at www.megabus.com/megaride

About TAMBA

TAMBA ( www.tamba.co.uk) is a multi-award-winning viral and digital marketing agency specialising in high traffic viral games and campaigns. TAMBA campaigns experience tens of millions of game plays– around half of the entire Viral Chart are TAMBA projects. TAMBA is also a recognised market leader in the creation and distribution of Facebook widgets and applications, Myspace, Bebo and iGoogle applications. Clients include E-ON, Sony Blu-Ray, Lovefilm, Kwik Fit and Virgin Active.

Note to Editors– TAMBA is an acronym.

For further information please contact:

Laura-May Coope / Claire Armitt

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01273 779492 / 01273 779449

laura-may.coope@no-flannel.com / claire.armitt@no-flannel.com


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