CHAPEL HILL, NC– June 26, 2007– Merscom announced today it is forging a partnership with Double Trump to make five of its casual games available via true micro-licensing™. Ingenious, D.N.A, Buku Sudoku, Ball 7 and Buku Kakuro will all be available for download on Double Trump’s PlayOn Arcade.
PlayOn Arcade is a new and innovative way to play and buy casual games. With PlayOn, users can download and play any game they want for as long as they want, and pay only for the actual time they have played. It’s like buying the game one piece at a time, with the ability to stop whenever they don’t want to play that game any longer. Their maximum charge per game is limited by the list price of that game, so they will never pay more than the original game price.
“The opportunity to work with Double Trump is another step in offering our games to users when, where and how they want them,” said Lloyd Melnick, Chief Customer Officer for Merscom.“Double Trump’s unique micro-licensing™ model lets casual gamers play for $0.01/minute, redefining the way people buy games.”
“We are excited to be working with Merscom,” said Assaf Monsa, CEO of Double Trump.“Our business model is based on letting our customers buy as much of a game as they want, never paying without getting value for their money, and they are going to find Merscom’s games very addicting.”
Merscom is a global publisher of computer and video games that distributes games through multiple channels, multiple platforms and multiple revenue models. Merscom's channels include retail distribution in the US and Europe, online sale through major portals worldwide and games on Microsoft® Xbox Live® Arcade. Merscom publishes games from leading casual game developers, including Sandlot Games, Reflexive Entertainment, Absolutist and Pi-Eye Games. Merscom publishes on multiple platforms including PC, console and handheld. Merscom produces entertaining products for gamers of all ages and guarantees all customers a great experience with its“Fun Guarantee.” For more information visit www.merscom.com.
About Double Trump
Double Trump is dedicated to pioneering new solutions that enhance software, games, and digital entertainment with new revenue opportunities. Double Trump’s first major innovation is PlayOn™, a proprietary platform that integrates with any existing casual game and allows users to play for a penny per minute until they eventually own the game. This new method of monetization answers the longstanding industry question of“how do we monetize the other 99%?” and has demonstrated superb results on Double Trump’s own gaming site www.PlayOnArcade.com, which features content from industry-leading developers and publishers. Increased revenues, conversion rates, and visitor value support the company’s belief that players appreciate the flexibility and equitable nature of the pay-as-you-go model. Double Trump continues to evolve its core technology and actively explores new ways to improve content monetization for developers, publishers, portals and players alike. The company is currently working towards deals with several major gaming portals and software developers. Double Trump is venture backed with offices in New York and Israel.
About PlayOn Arcade
PlayOnArcade.com is the first casual gaming website that offers players the ability to play unlimited full version games and pay-as-they-go. Users simply buy gaming time at a penny per minute and play any game in PlayOnArcade.com’s library of over 100 top titles. Players pay only for the time they spend gaming and never pay more than the game’s retail price. The value proposition presented by this model is appealing to all parties involved; players get a lot more bang for their buck while developers, publishers and portals benefit from increased conversion rates and far greater value per visitor. PlayOnArcade.com has been growing rapidly since its launch in late 2006 and is currently partnered with leading publishers and developers such as PlayFirst, Sandlot and Merscom. Visit www.PlayOnArcade.com for more information.
# # #
PRESS CONTACT FOR MERSCOM:
+ 1 919 918 7741 x 225
PRESS CONTACT FOR DOUBLE TRUMP:
+ 1 212 537 6879