FOR IMMEDIATE RELEASE
CHAPEL HILL, NC– June 5, 2007– Merscom announced today it is forging a partnership with Dragonback Media Interactive to release eleven of its casual and mass-market games throughout Southeast Asia. Games available will include Merscom’s casual titles D.N.A, Buku Sudoku and Buku Kakuro.
Dragonback Media Interactive Group is a leading provider of digital media content and technologies for Asia. Working together, Merscom’s games will be available in Australia, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Laos, Malaysia, Myanmar, New Zealand, Philippines, Singapore, Taiwan, Thailand and Vietnam. Leveraging Dragonback’s technology and relationships, consumers in these countries can purchase the games via subscription or try-before-you-buy downloads.
“We are very excited about our partnership with Dragonback. It makes our games available to hundreds of millions of new customers in the business model they prefer, be it subscription, try-before-you-buy or ad supported,” said Lloyd Melnick, Chief Customer Officer of Merscom.“Now customers even in remote locations can get our content the way they want it.”
"Dragonback is thrilled to welcome Merscom as a content provider," said Joshua Galloway, President of Dragonback. "This is a great opportunity for Dragonback and our ever-broadening Asian based digital distribution network partners to increase exposure of the Merscom games catalog to broadband gamers across Asia. Through this partnership we will be able to create new fans of Merscom games," Galloway continued.
Merscom is a global publisher of computer and video games that distributes games through multiple channels, multiple platforms and multiple revenue models. Merscom's channels include retail distribution in the US and Europe, online sale through major portals worldwide and games on Microsoft® Xbox Live® Arcade. Merscom publishes games from leading casual game developers, including Sandlot Games, Reflexive Entertainment, Absolutist and Pi-Eye Games. Merscom publishes on multiple platforms including PC, console and handheld. Merscom produces entertaining products for gamers of all ages and guarantees all customers a great experience with its“Fun Guarantee.” For more information visit www.merscom.com.
About Dragonback Media Interactive Group
Founded in 2005 Dragonback Media Interactive (Sdn Bhd– Malaysia, Pte Ltd– Singapore) is currently uniquely positioned as an end-to-end digital distribution service provider. Dragonback's digital distribution platform enables publishing, distribution, and aggregation of digital media content across Asia. Dragonback is a full-service provider of membership, payment, loyalty, marketing, content, and service management. At Dragonback, they have the technical and management expertise, combined with the local knowledge needed to provide their partners with entertainment content services which will be both lucrative and successful in this challenging market. Their platform powers predominant broadband ISPs, and major brands such as MTV, AXN, and Animax, through fully hosted and managed premium digital media content and turnkey (branded) content solutions and services.
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