Konami Digital Entertainment GmbH has announced it is to launch a men’s clothing line based on its METAL GEAR SOLID franchise. The collection has been created in conjunction with global design group musterbrand LLC and will be widely available in Europe immediately.
The new range will feature a number of urban street ware items like coats, sweatshirts, trousers, T-shirts and hats inspired by METAL GEAR SOLID: PEACE WALKER. New items featuring iconography from KONAMI games will be added to the line regularly.
“This exciting partnership will give fans the opportunity to ’suit up’ for one of the most successful video game franchises of all time,” commented Martin Schneider, General Manager for Konami Digital Entertainment GmbH. “The mainstream success of METAL GEAR SOLID: PEACE WALKER has allowed us to look into new areas to expand awareness, and musterbrand has created a fantastic collection that is both stylish and true to elements in the game.”
“METAL GEAR SOLID is one of the longest running video game franchises with an incredibly dedicated fan base, making METAL GEAR SOLID: PEACE WALKER and KONAMI the perfect choice to partner with” said Knut Jochen Bergel president and chief executive officer of musterbrand LLC. “The new clothing line allows fans to extend their experience with the franchise even further through a unique and fashionable style.”
The clothes will be available online via www.eu.metalgearsolid-store.com or in selected stores.
For more information , please contact Steve Merrett at Voltage PR on 020 7502 4462, or email firstname.lastname@example.org .
About Konami Group
KONAMI CORPORATION was established in 1973, and became a holding company of the Konami Group on March 31, 2006. KONAMI CORPORATION covers the fields of "Digital Entertainment Business," "Gaming & Systems Business," "Pachinko & Pachinko Slot Machines Business" and "Health & Fitness Business". KONAMI CORPORATION went public on Tokyo Stock Exchange in 1988, the London Stock Exchange in 1999, and the New York Stock Exchange in 2002. Home Page URL: www.konami.co.jp . Konami Digital Entertainment GmbH is a wholly-owned subsidiary, responsible for popular franchises like Metal Gear Solid, Silent Hill and Pro Evolution Soccer amongst other top sellers. Konami Group is also the manufacturer of the wildly popular Yu-Gi-Oh! TRADING CARD GAME, which has sold more than 25 billion cards worldwide. For more information concerning Konami Digital Entertainment GmbH and its products, please visit www.konami-europe.com.
musterbrand… is a contemporary licensing and merchandising company for digital entertainment brands and virtual worlds. It offers global, vertical integrated solutions for IP owners and virtual worlds that allow them to not only extend the reach of their brands into the real world but can also create valuable opportunities for new product categories. The company was established in 2010 by Hermes-OTTO International.
About Hermes-OTTO International
Hermes-OTTO International (H-OI) ( www.hermes-ottoint.com) is the U.S. division of the Otto Group, a global trading company with extensive holdings in the fashion and retail industry. With more than 40 years of sourcing experience, H-OI offers a wide range of products including apparel, sports, lingerie, footwear, furniture, home textiles and electrical/electronic products. The company’s worldwide, quality certified supplier network allows access to all major sourcing markets and is characterized by longstanding relationships. In addition to sourcing, H-OI offers a broad spectrum of other services, from assortment creation to financial services, to brick-and-mortar retail, internet and catalog brands. Partners can choose either to commission H-OI with implementing individual modules or handling the whole process chain.