MI6 VIDEO GAME MARKETING CONFERENCE ANNOUNCES VIP 2020 PANEL

FOR IMMEDIATE RELEASE

Former“Daily Show” Correspondent Rob Corddry to Emcee Awards Show

LOS ANGELES, CA– April 1, 2009– MI6, the association dedicated to serving marketing, promotion and advertising professionals in the video game and interactive entertainment community, today announced the lineup of panelists for the extremely popular Gaming 2020 session at the 4th Annual Video Game Marketing Conference on April 8 in San Francisco. MI6 also announced today that Rob Corddry, the former“Daily Show” correspondent and actor (“What Happens in Vegas,”“W”), will host the 2009 MI6 Awards Show.

This year’s lively Gaming 2020 session, brought back by popular demand and moderated by Wedbush Managing Director of Research, Michael Pachter, embraces the conference theme with a discussion around how gaming can continue to maximize its momentum. A highly regarded and influential group will take the stage together to explore the state of the interactive entertainment industry and collectively project where video gaming’s future is headed in the years to come.

The blue ribbon panelists are some of the top decision-makers in the gaming industry including:

• Quincy Smith: CEO, CBS Interactive

• Kai Huang: President and Co-Founder, RedOctane

• Christoph Hartmann: President and Founder, 2K

• John Pleasants: President of Worldwide Publishing and COO of Electronic Arts

“The MI6 conference is the only place where you can see such a high-level discussion in such an intimate setting,” said Jonathan Block-Verk, president of MI6.“It’s this unique insight, along with all of the outstanding speakers and panels planned throughout this full day event, that will give marketers the tools and resources they need to stay ahead of the game.”

Following the value-packed day of keynote speakers, panels and networking opportunities with the industry’s brightest marketing minds, MI6 will host its annual Awards Show and dinner staying true to its mission of celebrating strategic and creative accomplishments of the video game community. Each year, MI6 recognizes the best in video games marketing with its prestigious Awards. This is the only awards competition of its kind honoring the finest work in game marketing, advertising and promotion. This year’s ceremony will have the added bonus of actor/comedian Rob Corddry’s wit and wisdom as the evening’s emcee.

The MI6 Video Game Marketing Conference takes place at the Grand Hyatt San Francisco in Union Square April 8, 2009. To view the complete 2009 session schedule, participant updates and registration information, visit www.mi6conference.com. Additional speaker and panel information as well as discounts will be announced on the new MI6 Twitter feed: twitter.com/promaxbdami6.

About MI6

MI6 is a non-profit association dedicated to maximizing the effectiveness and supporting the success of marketing, promotion and advertising professionals involved in the interactive entertainment community. The MI6 Conference and Awards celebrates marketing excellence overall, while providing an all-inclusive forum for common thought, bond and community. For further information, please visit http://www.mi6conference.com.

Contact:

Laura Hart

Beck Media for MI6

310-689-7363

laura@beckmedia.com

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