Hamburg, April 9, 2013. Michael Lenz is new Head of Analytics at InnoGames with immediate effect. He will be responsible for the further development of game and web analysis at the German online game developer. Previously, the 28-year-old worked as Head of Analytics for publisher Bigpoint.
Michael Lenz holds a Master of Arts in Media Management from Hanover University of Music, Drama and Media. At InnoGames, he now leads the already existing analytics team. Besides the core fields games analytics, data mining and market research, Lenz will further develop external and internal tools.
Lenz is looking forward to the new tasks at InnoGames: “The industry for online games offers great possibilities for detailed analyses, which help to offer the player the best possible gaming experience. Because of its clear focus, sustained economic growth and last but not least due to its positive working environment, InnoGames is one of the best positioned international companies in this field. I am excited to be part of the InnoGames team and to contribute further to the future success of the company by shaping the analytics department.”
With more than 100 million registered players, InnoGames is one of the world's leading developers and providers of online games. InnoGames currently employs 230 people from about 20 nations. The official office language is English.The Hamburg-based company has scored major successes with games such as Tribal Wars, Forge of Empires and Grepolis.