Microsoft Collaboration Enables the Pan-European Game Information (PEGI) Age Rating System to go Mobile
Windows Phone first to offer new simple, easy to use PEGI Express tool for mobile game classification
LONDON — 31 August, 2011 — Microsoft today announced that its Windows Phone platform will support a new age rating certification programme known as PEGI Express. This programme is aimed at those developing mobile games, enabling them to submit information about the content of the game which, in turn, allows for an age rating to be applied to the game in a matter of minutes. This will ultimately enable parents to have more control over the content that their children are accessing on their mobile phone whilst out of the house.
PEGI Express has been developed by PEGI S.A., which manages the well-known PEGI age rating system for video games used in more than 30 European countries.
“At Microsoft, providing parents with the tools to help keep their children safe online is a top priority, and we have made considerable investments in this area both in our Windows environment as well as on the Xbox 360”, stated Chris Lewis, VP IEB, Microsoft EMEA. “Given the fast growing popularity of mobile gaming amongst a younger age group, we felt that it was critical to apply those same rigorous standards to our Windows Phone devices as currently apply to Xbox and Games for Windows titles”.
“PEGI continues to play a crucial role in the interactive entertainment sector”, continued Lewis. “As a founding member of PEGI, Microsoft continues its strong commitment to safe entertainment, by working together with PEGI to help developers rate their games quickly and effectively”.
Producers of games for Windows Phone will be able to apply for age rating certification for their games quickly and easily. Developers will be able to access this tool directly through the Windows Phone platform making the process accessible for all developers, whether they are established organisations or an individual with a love for creating mobile gaming experiences.
“We are very pleased to have Microsoft as a committed partner and we are delighted that the Windows Phone Platform is the first to feature this new technology”, commented Simon Little, Managing Director of PEGI S.A. “PEGI Express fills a clear need for a system to classify mobile game content so that informed decisions can be made by parents. Windows Phone games rated via PEGI Express will use the same set of age labels that video games on consoles and PC are using already, making it easy for consumers to recognise and understand them”.
For further information on PEGI Express, please go to: https://wp-rating.pegi.eu/
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