Microsoft Studios Licenses Epic Games' Unreal Engine 3 for Kinect Fun Labs

LOS ANGELES (June 6, 2011) - Epic Games, Inc. announces that multiple Kinect Fun Labs Gadgets coming to Kinect for Xbox 360 are being developed with the award-winning Unreal Engine 3. Under its licensing agreement with Epic, Microsoft is harnessing the latest Unreal Engine technology to bring outstanding game visuals to innovative controller-free experiences in Kinect Fun Labs.

Revealed during today's Microsoft E3 2011 media briefing, the first wave of innovative Gadgets in Kinect Fun Labs include Kinect TM Me, Bobble Head, Build A Buddy and Kinect TM Googly Eyes - all of which are powered by Unreal Engine 3.

"With Kinect Fun Labs we are introducing the newest innovative experiences with Kinect for Xbox 360, and Unreal Engine 3 is a great engine with which to make games for Kinect and Xbox 360," said Shannon Loftis, studio head for Good Science Studio, Microsoft Studios. "We carefully select the industry's best game development tools to create these pioneering experiences and we've only just begun to show its potential."

"Unreal Engine 3 has been used for Kinect since day one," said Mark Rein, vice president of Epic Games. "Unreal Engine 3 is powering the latest Kinect experiences which enable you to build an avatar in your likeness, play with bobbleheads, animate real life objects onscreen and be creative in the game environment in ways that we couldn't have imagined a few years ago."

About Kinect Fun Labs

Kinect Fun Labs brings exciting innovation to Kinect for Xbox 360 owners and offers more extraordinary ways to have fun. Create magical moments with never-before-seen Kinect technology, including player capture, object scanning and finger tracking. Choose from a variety of Gadgets in Kinect Fun Labs -- turn yourself into a bobblehead, bring your favorite stuffed animal to life or create art with your fingertips. With new Gadgets available all the time, try out the latest experiences, see and vote on creations from your friends, and rate your favorite Gadgets.

About Unreal Engine 3

The award-winning Unreal Engine is known for its cutting-edge graphics, best-of-breed suite of integrated tools and scalability across platforms. Epic Games' research and development continually evolve Unreal Engine 3's highly mature toolset and content pipeline. Unreal Engine 3 is available across multiple platforms including iOS, Xbox 360® and PlayStation®3, PC, Mac and Android. Unreal Engine 3 is designed to accelerate developers' productivity for computer and video games, mobile games and applications, training simulations, 3D visualizations, digital films and animated television shows. Unreal Engine 3 is the current holder and five-time winner of Game Developer magazine's Best Engine award in the US as well as the current holder and three-time winner of Develop magazine's Best Engine award in the UK. Developers can start using Unreal Engine 3 with the Unreal Development Kit (UDK), the free edition of the engine's award-winning toolset available at www.udk.com. Additional information on Unreal Engine 3 can be obtained at www.unrealengine.com.  

About Epic Games

Epic Games, Inc., based in Cary, NC and established in 1991, develops cutting-edge games and cross-platform game engine technology. The company has created multiple million-selling, award-winning titles in its "Unreal" series, including "Unreal Tournament 3" for PC, PlayStation®3 and Xbox 360®. Epic's "Gears of War" franchise has sold more than 13 million copies worldwide and won more than 50 Game of the Year awards. Epic's Unreal Engine 3 is the five-time winner of and Hall of Fame inductee for Game Developer magazine's Best Engine Front Line Award. Unreal Engine 3 has also held the Develop Industry Excellence Award in its category for the past three years. Additional information about Epic can be obtained at www.epicgames.com.     

Epic, Epic Games, Gears of War, Unreal, Unreal Development Kit, UDK, Unreal Engine, UE3, and Unreal Tournament are trademarks or registered trademarks of Epic Games, Inc. in the United States of America and elsewhere. All other trademarks are the property of their respective owners.

###

PRESS CONTACTS:

Dana Cowley

Senior PR Manager

Epic Games, Inc.

dana.cowley@epicgames.com

Natalie Edwards

Edelman

Natalie.Edwards@edelman.com 


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.