Following two successful events and 12 months as headline sponsor, Microsoft Windows has thrown its weight behind Upper Street Events’ Gadget Show Live brand yet again by signing up to support a further two shows and increasing its presence by 43 per cent at both events.

Windows is now headline sponsor for Gadget Show Live @ Christmas, which runs from 1-3 November in its new London home at Earls Court, and Gadget Show Live in Birmingham, which is slated for 9-13 April 2014.

“We’re thrilled to be headline sponsors again for the Gadget Show Live,” said Mark Klein, Windows Product Manager. “The event is a great opportunity for Microsoft and our partners to show people how Windows can help them get the best from work and play with a range of devices.”

Sally Bent, Gadget Show Live event manager, said: “Gadget Show Live and Gadget Show Live @ Christmas are now firmly established amongst gadget lovers as the best consumer tech events in the UK, with the best exhibitors, products, entertainment and shopping opportunities.

“We’re thrilled that Microsoft Windows is supporting the brand and that visitors to the Birmingham and London events are being given access to such exclusive opportunities to see live Microsoft Windows demos.”


Gadget Show Live is the leading consumer tech event in the UK. Gadget Show Live attracts 80,000 visitors each April to the NEC in Birmingham. Gadget Show Live @ Christmas is expected to pull in 33,000. With 150 companies showcasing thousands of gadgets, Gadget Show Live @ Christmas is three days of gadget heaven for all the family packed with the latest tech, demos and entertainment and unmissable Christmas shopping opportunities.

Tickets are now on sale at

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Note to editors

Opening hours are 9:00am to 6:00pm each day.

There is no official press day at Gadget Show Christmas, but press passes are being allocated for entry on Friday 1  November. To register, please visit  

Get social

You can follow Gadget Show Live on Twitter @gadgetshowlive and friend us on Facebook at /gadgetshowlive

For more information, please contact:

Charlotte Le Rougetel or Matt Bowen at Bastion on or 020 7269 7900. 


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