Millions of Windows Mobile Gamers Can Experience the World's First Social Network-Mobile Connected Games

SAN FRANCISCO– November 3, 2008– Mytopia Inc., an innovator in cross-platform technology, today announced that its million-strong game community and solid line-up of games for everyone are now available on Windows Mobile devices. Mytopia is the featured download this holiday season on the official Windows Mobile homepage, giving users access to eight free games that work cross-platform between the mobile device, the Mytopia site on the web, and the most popular social networking site including Facebook, MySpace and others.

“Mytopia’s eight games are the first example of real-time, cross-platform content working between mobile devices and social networks and the fact that our games can be played against millions of people, makes the gaming experience truly interesting,” said Guy Ben-Artzi, Founder of Mytopia Inc.“We’re seeing fantastic growth of our user community and the Windows Mobile community gives us several million additional potential players of our anytime, anywhere gaming environment.”

At Mytopia.com, you can play the games you love, with the people you like, across different networks like Facebook, MySpace, Bebo, hi5 and Friendster. Challenge a buddy to a game of Chess or Poker, join a chatty Bingo room or play Sudoku with people from around the world. The better you play, the more experience points you gain and the higher titles you achieve for your character. As you improve your rank, you can enter new areas in the community and unlock more features. Earn Silver and Gold Nuggets, the Mytopian currency, and cash out your winnings for virtual and real prizes in the Shop.

Mytopia recently announced the official launch of RUGS™ (the Real-time Universal Gaming System), a patent-pending, proprietary framework for rapid rich media creation across the Web, mobile and Smartphone landscapes at the TechCrunch50 conference in San Francisco. RUGS™ allows developers to code rich, connected applications one time, and simultaneously deploy native versions to every supported platform, including iPhone, Windows Mobile, BlackBerry, Symbian, Android, Palm and J2ME devices, as well as popular web platforms like Facebook’s F8 and Google’s Open Social. Content created on RUGS harnesses the unique capabilities of each platform, while running from a singular code base. Mytopia is leveraging RUGS™ to build the first cross-platform gaming community that allows users to play classic games together in real-time from any device or network.

About Windows Mobile

Windows Mobile is the platform specifically designed for mobile phones. Internet Explorer Mobile provides a compact Internet browser that is optimized for Windows Mobile phones. In fiscal year 2007, Microsoft sold 11 million Windows Mobile licenses and expects to sell more than 20 million licenses in fiscal year 2008, making Windows Mobile a leading Smartphone platform globally. For more information please visit www.windowsmobile.com.

About Mytopia Inc.

Founded in 2007, Mytopia is headquartered in San Francisco, California and has quickly grown its social gaming community to more than a million players. The growth is driven by the anytime anywhere access of Mytopia, which allows people to seamlessly play together throughpopular social networks, mytopia.com, and even Smartphones. Players gather in the Casino, Card Room, and Club House to enjoy time-honored multiplayer games and make new friends. For more information about Mytopia, please visit www.mytopia.com.

©2008 Mytopia Inc. All rights reserved. RUGS is a registered trademark of Mytopia Inc. Microsoft, Windows and Windows Mobile are either registered trademark of Microsoft Corporation in the United States and/or other countries.

Galia Ben-Artzi, Mytopia

galia@mytopia.com


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.