LONDON, UK – May 31, 2012 – Mind Candy, the family entertainment brand behind the global children’s phenomenon Moshi Monsters ™ , and Activision Publishing Inc., a wholly owned subsidiary of Activision Blizzard Inc. (Nasdaq: ATVI) announce the upcoming release of Moshi Monsters: Moshlings Theme Park , the second title in the Moshi Monsters video game series.
MoshiMonsters.com is an online world of adoptable pet monsters for kids aged 6-12. Players can customize and nurture their very own Monster as well as play mini-games, solve puzzles, share artwork and communicate in a safe environment. With more than 60 million registered users worldwide, the site has proved to be a hit and has expanded into a physical products line including best-selling toys, books, trading cards, the Moshi Monsters Magazine and a new music album. According to market research firm, The NPD Group, Moshi Monsters was the No. 1 toy license in the UK for the month of April.
Activision is a key partner in helping Mind Candy bring the beloved pet monsters to the handheld gaming platform. The debut title, “Moshling Zoo,” released in 2011, found success around the world and is one of only seven 3rd Party games to ever top the UK charts, and is the only one to hold the No. 1 spot in Nintendo DS charts for an impressive five months.
“We look forward to working with Activision to build continued success for the Moshi Monsters brand and to bring new gaming experiences for our millions of fans to enjoy,” said Moshi Monsters creator and Mind Candy CEO, Michael Acton Smith.
Moshi Monsters: Moshlings Theme Park , developed by Black Lantern Studios, invites players to restore the legendary Moshi theme park to its former glory. Players progressively unlock six zones by successfully building attractions and rescuing the scattered Moshlings (adorable, itty bitty pets for your pet monster). Users of the Nintendo 3DS can also interact with other Nintendo 3DS players via the StreetPass feature and play cool games to bring the Moshlings to life in a whole new dimension. Moshi Monsters: Moshlings Theme Park marks the first time fans can interact with beloved characters via 3D technology and introduces players to a brand new, exclusive Moshling that can transfer across platforms to the online world.
“We look forward to bringing Moshi fans a brand-new gaming experience with fun, colorful gameplay; rich story and increased interactivity,” said David Oxford, Executive Vice President, Activision.
Moshi Monsters: Moshlings Theme Park will connect fans across the online and handheld platforms through exclusive codes and promotions, designed to increase engagement in new and exciting ways. Fans will uncover secret codes online at MoshiMonsters.com, which will unlock special areas and content on the Nintendo 3DS and Nintendo DS.
Available this fall, Moshi Monsters: Moshlings Theme Park is the perfect gift this holiday season.
Additional details about the game and presale opportunities will be available soon.
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About Mind Candy
Mind Candy, creator of the successful Moshi Monsters franchise, is a global entertainment company based in the UK with offices in Los Angeles and New York. The company was formed by Internet entrepreneur, Michael Acton Smith, in 2004.
For more information visit www.MindCandy.com
About Moshi Monsters
With 60 million registered users in 150 territories worldwide, Moshi Monsters - the online world of adoptable pet monsters is a global phenomenon.
Within the Moshi Monsters online world, players choose from one of six virtual pet monsters to create, name and nurture. Once their pet has been customized, players navigate their way around Monstro City, taking the daily puzzle challenge to earn “Rox” (virtual currency), playing games, solving Super Moshi Missions, personalizing their room, showing off artwork, reading stories and communicating with friends in a safe environment. Moshi Monsters is now fully translated in English and Spanish, with more languages to follow soon.
Following its huge online success, Moshi Monsters is expanding beyond the computer screen with an array of physical products, including best-selling toys; the No.1 selling kids magazine in the UK; a best-selling Nintendo DS™ video game; a video platform (Moshi TV); a music album; books; membership cards; trading cards, mobile and much more.
For more information visit www.MoshiMonsters.com
About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.
Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company’s website, www.activision.com.
Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing’s expectations, plans, intentions or strategies regarding the future, including statements about the expected release date of Moshi Monsters: Moshlings Theme Park are forward-looking statements that are not facts and involve a number of risks and uncertainties. Factors that could cause Activision Publishing’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include unanticipated product delays and other factors identified in the risk factors sections of Activision Blizzard’s most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.
©2012 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Nintendo DS and Nintendo 3DS are trademarks of Nintendo. ©2011 Nintendo. All other trademarks and trade names are the properties of their respective owners. All rights reserved.