London – 2 October , 2012 – Mind Candy the entertainment company behind global kids phenomenon Moshi Monsters™ today announced the appointment of Sam Ferguson to the new role of Senior Consumer Products Manager.
Sam is responsible for heading up UK and International roll out for consumer products and the management of Mind Candy’s international licensing agencies.
Following the huge success of Moshi Monsters in the UK, Sam will support and develop Mind Candy’s international consumer products strategy alongside Chief Business Development Officer, Darran Garnham.
Sam has experience across a number of brands, categories and markets. Previously at The Beanstalk Group, then Global Brands Group, he worked on brands such as P&G, Talking Friends, Movie Star Planet, PGA TOUR, IPC Media, Macro Pierre White and the 2010 FIFA World Cup.
Commenting on his new role at Mind Candy Sam said, “I am thrilled to be part of the Mind Candy team at such an exciting time. To be part of the digital brand revolution for the UK & International market is a huge buzz and a fantastic challenge to build upon the tremendous success to date."
Darran Garnham, Chief Business Development Officer at Mind Candy commented, “We’re delighted to have Sam come on board. He brings a wealth of experience to the role and has made a great impact since joining.”
Sam, Darran and the team will be at Brand Licensing Europe. For meetings email licensing@mindcandy.com.
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