London – March 25, 2013: Mind Candy - the games studio behind global kids phenomenon Moshi Monsters™ - today announces it has signed leading UK indie developer, Sumo Digital to produce its third Nintendo DS™ title for launch in the UK, US and Australia in Q4 2013.
Sumo Digital Ltd is an independent game development studio based in Sheffield, UK. The highly regarded studio has received much acclaim over the last ten years for the consistent quality of its games, most notably with the Sonic All-Stars franchise for SEGA, The BAFTA nominated Nike+ Kinect Training for Microsoft and the BAFTA winning Doctor Who Adventures for the BBC, amongst numerous other successful titles for a wide variety of game publishers.
The Sumo team will produce a Moshi Monsters themed platform-based action-adventure game for Nintendo DS and 3DS consoles.
The new game will be Mind Candy’s 3 rd Nintendo DS/3DS title, following the success of its two previous releases, Moshi Monsters™: Moshlings Zoo, which topped the UK DS charts for a record breaking 23 consecutive weeks and Moshi Monsters™: Moshlings Theme Park.
The game will be aimed at a core demographic of 9-12 years but it expected to have broad appeal.
Andy Matjaszek, Senior Global Marketing Manager at Mind Candy commented:
“We are hugely excited to be partnering with SUMO on our most ambitious DS game to date. The game will be very stylised, action heavy and aspirational so will hopefully delight our fanbase and beyond!” He continued, “Sumo have proven their expertise with the likes of Sega All-Stars and we’re excited to help champion the excellent talent within the UK games development market.”
Sean Millard, Creative Director of Sumo Digital:
“The Moshi franchise is a really exciting project to be working on. It’s such a successful brand and developing a class-leading game based on the Moshi characters and their world is a fantastic opportunity. Mind Candy are enormously supportive of the things we want to do to develop the Moshi universe and it’s great to be involved in such a truly creative partnership. The game’s going to be great – not just for the existing audience but for gamers new to Moshi Monsters as well.”
MoshiMonsters.com is an online world of adoptable pet monsters for kids aged 6-12. Players can customize and nurture their very own Monster as well as play mini-games, solve puzzles, share artwork and communicate in a safe environment. With more than 75 million registered users worldwide, the site has proved to be a hit and has expanded into a physical products line including best-selling toys; the number one selling kids magazine in the UK; best-selling DS video games, a top five music album, books, membership cards, trading cards and more.
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For further information contact:
Nicola Duarte, Head of PR – Mind Candy
Annem Rehman PR Executive, Mind Candy
Craig Albeck, Business Development Manager
Notes to Editors:
For media assets visit: http://brandfeed.co/mindcandy#media
If using imagery please use the following copyright line: © Mind Candy Limited. All rights reserved.
About Mind Candy
Mind Candy, creator of the successful Moshi Monsters franchise, is a global entertainment company based in the UK with offices in Los Angeles and New York. The company was formed by Internet entrepreneur, Michael Acton Smith in 2004.
For more information visit www.MindCandy.com
About Sumo Digital
Sumo Digital is a cross-platform video game developer based in Sheffield, UK. Formed in 2003, the studio has had successes on every console for partners including SEGA, Sony, Microsoft, BBC, EA, Disney, Codemasters, Konami and many more.
For more information visit www.sumo-digital.com