Mind Candy will present its first ever tech talk; Spilt Milk’s Andrew Smith will design a new game from scratch in one hour; Microsoft Soho Studios ask whether linear TV can ever be interactive and new Channel 4 games guru Colin Macdonald will tell developers what broadcasters can bring to the table. These are just a handful of the unmissable sessions announced for the Develop in Brighton Conference ( www.developconference.com), which takes place on 10-12 July 2012.

Develop in Brighton is Europe’s go-to event for the games development industry. Organiser Tandem Events today announced the first 19 sessions for the three day conference and expo, which will be attended by around 1,600 delegates from all sectors of the community, from AAA developers to indie and micro studios.

"We're really excited about this year's conference programme. As always, we aim to offer sessions that reflect what's current in the industry, from the imminent arrival of IPTV and its impact on gaming at Evolve on Tuesday, to the latest wave of indie games that are hitting the streets at the Indie Dev Day on Thursday,” commented Andy Lane, Tandem Events managing director. 

“With the introduction of short, sharp thirty minute sessions in the afternoons, delegates will be able to access more sessions than ever, making 2012 the best value Develop in Brighton in its seven year history."

Announced sessions are:


  • HTML5 is a Gaming Platform for Today, Not Tomorrow; Gavin Shields, Turbulenz Limited
  • The Evolution of Casual Gaming and the Rise of IPTV; Jeff Coghlan, Matmi
  • 30 Apps in 45 Minutes; Stuart Dredge, Journalist
  • Rising Sun or Fading Star? Dissecting Myths and Identifying Opportunities for Western Developers in Japan Today; Dewi Tanner, Freelance Developer


  • Five Industry Pitfalls for 2013; Mark Gerhard, Jagex Games Studio
  • Broadcaster Lessons To/From the Games Industry; Colin Macdonald, Channel 4


  • Pitching to Publishers:How to Impress and What to Avoid; Pete Smith, Sony Computer Entertainment
  • Effective Data Analysis for Battlefield 3 Pre and Post Release; Brynjolfur Erlingsson, EA DICE


  • How HTML5 Can Power Your Game Production; Richard Hackett, Blitz Games Studios
  • Creating Scalable Game Servers and Tools in Scala, a Guide for Game Programmers; Mark Baker, Mind Candy
  • Augmented Reality on PS VITA; Diarmid Campbell, Sony Computer Entertainment Europe


  • Designing a Game of Grand Strategy: Perspective on the Mechanics of Total War; James Russell, The Creative Assembly
  • Can Linear TV Ever Be Interactive? We Say Yes!; Josh Atkins, Microsoft Soho Studios


  • Playing With Clay: Making Claymation Work in a Game; Iain Gilfeather, Fat Pebble
  • Finest Organic Produce: How To Make a Handcrafted Videogame; Gordon Midwood, Different Tuna


  • One Hour Tower; Andrew Smith, Spilt Milk Studios
  • Beat the Post-Launch Blues: Your Game is Out, What Now?; Rob Davis, Playniac

Education (new for 2012)

  • Specialise or Generalise? Lessons in Postgraduate Games Education from the National Film and Television School; Jon Weinbren, National Film & Television School
  • Why Games Courses Suck and What To Do About It; Daniel Livingstone, University of West of Scotland

Develop in Brighton includes the following tracks:

Tuesday 10 July                                     Evolve Conference

Wednesday 11- Thursday 12 July           Develop Conference, Develop Expo, Indie Showcase

Thursday 12 July                                   Indie Dev Day, Audio track

Notes to editors:

About the Develop Conference:

The seventh Develop Conference will take place at the Hilton Metropole in Brighton, UK, from 10 - 12 July 2012. Last year’s event attracted 1,559 game developers from over 20 different territories. The event is now firmly established as the leading conference in Europe for games developers. Tracks include: Art, Audio, Business, Coding, Design, Education, Evolve, Production and The Den.

Evolve focuses on how to develop games for new and emerging platforms, new technologies and new markets like social and casual gaming. It opens on Tuesday 10 July.

Indie Dev Day the new day-long conference and networking event running alongside Develop is designed for established independent studios, new start-ups, wannabe indies, freelance developers and students. The sessions will complement the Indie Dev Showcase: a dedicated area within the Develop Expo (11 - 12 July) featuring some of the exciting and new indie projects currently under development.

About Tandem Events:

Tandem Events has over 25 years of experience in organising market-leading exhibitions, conferences and events across a number of industry sectors, including Develop and Evolve in Brighton, Evolve in London, Develop in Liverpool, GamesDevMasterClasses, Games:EDU, Games Marketing Forum and Games Grads.



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