Minute to Win It™ Kinect™ Game For Xbox 360® Available at Major Retail Outlets Everywhere

CINCINNATI, OHIO (USA) – October 18, 2011– Video game publisher Zoo Entertainment, Inc. (NASDAQ CM: ZOOG) is proud to announce "Minute to Win It"™ for Xbox 360® is now available at major retail outlets.

"Minute to Win It" utilizes the Xbox 360 Kinect™ Sensor to offer controller-less reality gaming fun for the whole family. Run, duck, jump and dive into the action using the Xbox 360 Kinect Sensor to compete in deceptively difficult 60-second challenges taken right from NBC's hit competitive series, " Minute To Win It." Players will be guided by the voice talent and likeness of Guy Fieri as they fight for their chance to win the coveted million-dollar prize.

Fans of the show will instantly recognize popular games including "Egg Roll," where players must fan a pizza box to move eggs along the ground, and "Hanky Panky," where players frantically pull 60 tissues out of a box.  Players will also play notable games from the show like "Nervous Nelly," "Wet Ball" and "Card Ninja."

"Minute to Win It," developed by Smackdown Productions and licensed through NBC Universal Television Consumer Products Group , includes four single-player modes and six multi-player modes with two-player co-op and four-player turn-based action. Players can use their Xbox Live Avatar to earn achievements while they play.

"Minute to Win It" for Kinect is rated "E" for "Everyone" by the ESRB and is currently available for Xbox 360 for $39.99.

For more information about "Minute to Win It" for Kinect including screen shots and videos, visit the game's site at MinuteToWinItKinect.com and follow the game on Facebook.

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For embeddable clips and full episodes from NBC shows, please visit NBC.com's official show site: http://www.nbc.com/minute-to-win-it/.

For artwork and a complete press kit from the show please visit the NBC Universal Media village website at http://www.nbcumv.com/mediavillage/.

Please follow us on http://www.facebook.com/minutetowinit and at www.twitter.com/minutetowinit.

Play the games: http://www.nbc.com/minute-to-win-it/how-to/.

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About Zoo Entertainment

Zoo Entertainment ( ZooGamesInc.com) is a developer, publisher and distributor of interactive entertainment software targeted to family-oriented mass-market consumers. With a strong network of leading national mass-market retailers, its casual and value-focused titles span categories including sports, family, racing, game show, strategy, action-adventure, and more. Zoo Entertainment software is developed for all major consoles, handheld gaming devices, PCs and mobile devices as well online and download game services.

About NBCUniversal Television Consumer Products Group

NBCUniversal ( NBCUConsumerProducts.com) is a leader in providing entertainment programming to the domestic and international marketplaces. NBCUniversal Television Consumer Products Group manages all global ancillary television business endeavors for the NBCUniversal Television Group, including third-party home entertainment distribution, consumer products, musical soundtracks, special markets projects and the NBCUniversal Online Store.

About "Minute to Win It"           

"Minute to Win It" is hosted by All-American chef and television personality Guy Fieri ("Diners, Drive-Ins and Dives"). The series features competitors participating in a series of simple, yet nerve-wracking, games that can lead to a $1 million prize. In each one-hour episode, competitors face 10 challenges that escalate in level of difficulty using everyday household items. Each game has a one-minute time limit and failure to finish the task on time will eliminate the contestant. At various points throughout the game, the competitor can walk away with the money earned up to that point - but it'll take nerves of steel to complete all 10 tasks to win $1 million. The competitors, who come from all walks of life, are shown over 60 games prior to the competition and are encouraged to practice these one-of-a-kind challenges at home.

"Minute to Win It" is produced by Universal Media Studios with Friday Television. Craig Plestis, Tim Puntillo ( Identity), Mattias Olsson and Jock Millgardh serve as executive producers.

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MEDIA CONTACT:

Zoo Entertainment, Inc.

513-824-8297

pr@zoogamesinc.com


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