Mixamo Fast Tracks Character Animation for Unity Developers

SAN FRANCISCO– March 22, 2011– Mixamo Inc. today announced the integration of Mixamo's online animation service within the Unity Asset Store digital content marketplace. Mixamo's ever-expanding repository of animation is now accessible to developers immediately in the Unity development platform via a free plug-in, providing an in-editor means to browse, procedurally customise and purchase character animation. A quick walkthrough of the process can be viewed here: www.mixamo.com/c/mixamo-unity-asset-store .

A striking departure from the conventional, labour-intensive and time-consuming character animation workflow, game developers can now animate characters in an intuitive and flexible way right inside Unity, while at the same time tapping into thousands of professional animations and motion capture data. A user can simply select a character from their game project, browse the animation collection to find the right kind of movement and customise them, using an intuitive slider control system, to suit the animation dynamic they are looking for. 

“With Mixamo’s service integrated into the Unity Asset Store, game designers can get their characters animated incredibly quickly and without access to specialist animators,” said David Helgason, CEO of Unity Technologies.“It’s a real shift in the whole process– developers are getting custom character animation at a dramatically lower price than conventional means, and they don’t have to wait. In so boldly democratizing creation Mixamo feels like family.”

It’s a relatively straightforward process to customize the animation data to suit a character’s personality, body type or dimension, emotional state and activity cadence. Customised animations are freely previewed on the actual game character inside Unity, so users know exactly what they are getting. When they’re happy with the result, they can purchase the final animation in just a few clicks and their animated character is ready to be used in their game, right away. 

“We want to make the process of creating animations for game characters as simple and quick as possible while still giving to the developers freedom and interactivity,” said Mixamo Co-founder and CEO, Stefano Corazza,“The unprecedented extendibility of the Unity editor allowed us to convert what is usually a long process into a real-time fun experience.”

For the initial release, animations can be purchased at a promotional price in Unity .anim format, while the full FBX is always available on the mixamo.com website. The next level of seamlessly integrated game development is just a few clicks away.

About Mixamo

Mixamo Inc. is a Silicon Valley, VC-funded company founded by 3D pioneers Stefano Corazza, CEO, and Nazim Kareemi. Based on research from Stanford University’s BioMotion lab, Mixamo offers the first online 3D character animation service that provides 3D game developers the power to customize and create professional-quality character animations at unprecedented speeds. Mixamo currently employs a team of outstanding animation and machine learning experts, 3D animators, software engineers and serial entrepreneurs from around the world. For more information, please visit http://www.mixamo.com, or follow Mixamo on Twitter.

About Unity Technologies

Unity Technologies is revolutionizing the game industry with Unity, its award-winning breakthrough development platform. Unity Technologies has more than 400,000 registered users worldwide -- including Bigpoint, Cartoon Network, Coca-Cola, Disney, Electronic Arts, LEGO, Microsoft, NASA, Ubisoft, Warner Bros., large and small studios, indies, students and hobbyists -- all using Unity to create games and interactive 3D, like training simulations and medical and architectural visualizations, on the web, mobile, consoles and beyond. Unity Technologies is aggressively innovating to expand usability, power and platform reach along with its Asset Store digital content marketplace and Union game syndication so that it can deliver on its vision of democratizing interactive 3D technology. Unity Technologies is headquartered in San Francisco and has development offices worldwide. For more information, visit: http://unity3d.com.

Facebook: http://www.facebook.com/unity3d ?

Twitter: http://twitter.com/unity3d   

"Mixamo animations can be applied to any character in seconds"

######

Copyright©2011 Mixamo™. All trademarks are property of their respective owners and used with their permission.

Reader contact:

Mixamo, Inc.

2415 3rd Street, Unit 239

San Francisco, CA 94107

(415) 255-7455

pr@mixamo.com

www.mixamo.com

www.twitter.com/mixamo 


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.