Mobeep expected to achieve 5000 apps by end of October 2011 following expansion into overseas market

HONG KONG, OCTOBER 5 – Mobeep, the new and interactive application store for the Symbian and Android mobile platforms, is proud to announce that through many efforts and collaboration with app developers, it will achieve 5000 apps in the store by the end of October this year. Following the decision to expand into foreign mobile markets, Mobeep has seen the expansion of users, thus creating more apps to cater to their demand.

Fresh from debuting with 500 apps over a few months ago, with the increasing demand on apps that are specific to geography has enabled users to use the smartphone to their ease. Achieving 5000 apps for Mobeep has been another milestone for Mobeep because while the user base has been diverse and unique, all the apps featured are well-received by mobile users.

“We’ve received feedbacks that the mobile experience was better than expected because our apps are globally available, yet catered to users’ local needs at the same time. This fits well with our ‘Glocalisation’ concept and we’re happy to see the apps store grow into a well-accepted brand throughout various mobile platforms,” said Ozura World CEO Mike Pearse.

This is in accordance to the latest research released by Ovum, which mobile phone apps are expected to reach five billion downloads in the Asia Pacific by the end of this year with revenues of USD 871 million. The Asia Pacific market will be a proven fertile ground for Android reportedly with an estimate of 1.8 billion downloads compared to Apple’s 1.5 billion downloads.

“Choosing to develop Mobeep over the Android platform has proven to be the concrete and wise choice as we can see from the returns of the amount of feedback we received from the people using Mobeep. Throughout these few months we’ve been improving the interface, and now with Mobeep’s expansion strategy taking place, we’re beginning to see concrete results and we’re hopeful that by having 5000 apps with many thanks from our developers, we are bringing a different mobile experience to the mobile communities” he said.

Mike Pearse also said that the Asia Pacific mobile market is volatile and it trends differently compared to the US market, which are largely dominated by apps developed by the US Corporation because of their reliability and their familiarity with the local culture there.

“Entering the Asia Pacific market proved to the correct stepping stone as the very different demographics in the market has called for Mobeep to come up with different marketing strategy, in which helped the company gained the upper hand in targeting and strategizing with the “Glocalisation” concept. There is more diversity in behaviourial patterns that existed in the Asia Pacific, so this gives more opportunities to engage with different developers and build up a network so that the apps are useful to different target audience. The mobile market is a versatile market and we hope there is, literally, an app for everyone,” he added.

To learn more about Mobeep, visit our Facebook page http://www.facebook.com/mobeep or visit its wapsite http://m.mobeep.com via your mobile phone to download free apps and contents.

About Mobeep

Mobeep is a Mobile Application Store that comes with a patented download accelerator, which supports resumable downloading and offers high-speed downloading rate. These features effectively help users to optimize data transmission and save money. With Mobeep, users can gain access to all types of apps and contents like games, instant messengers and ebooks by using smart phones or even low-end phones. Mobeep is a product of Ozura World, the leading digital entertainment media company with offices in California, Singapore and Hong Kong. For more information, please visit www.mobeep.com

About Ozura World

Ozura World is a leading international interactive entertainment media company specializes in mobile social network, mobile applications and wireless entertainment. The company distributes software and applications for mobile Internet devices such as cell phones, smart phones, wireless entertainment devices and tablets. The company also incubates and invests in startup technologies, as well as supporting information technology & social network companies. Ozura World has representative offices in 8 countries around the world. For more information, please visit www.ozuraworld.com.  


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.