Hong Kong, 23th May 2011
Alan Chang, the CEO of MobGold, commented that the decision to offer LBS in these four countries is due to the sheer potential that the company sees in these emerging and rapidly growing markets.“Location is a strategic asset for wireless carriers and leveraging this information enables users to experience value-added services and mobile network operators to offer differentiation and incremental profitability”, said Alan Chang, CEO of MobGold.“With LBS, MobGold is able to optimize the advertising expenditure of its clients and ensure that their ad campaigns are both efficacious and cost-effective”.
By offering LBS, MobGold is not only providing a useful tool for advertisers and a better user experience for mobile users; it also helps advertisers save cost (through lower cost-per-acquisition, CPA) with higher effectiveness of their advertisements. Therefore, whenever an advertiser has a content that can be segmented into geographical groups, they have the option to target specific locations and deliver ads along with specific local content.
According to Alan Chang, MobGold have always been continuously seeking new and innovative ways to create differentiation by delivering highly personalized mobile services, and one of the most powerful ways to personalize mobile services is based on location.“The decisions we make are always aimed at advancing the mobile ecosystem,” he said.“Location Based Service is just one of the many different areas we are looking at.”
MobGold is the network developer that moderates MobGold Network, a mobile advertising network and mobile transaction solutions provider for advertisers, brand owners, publishers, network operators, web portals and mobile phone retailers who wish to monetize their users’ traffic around the world. Equipped with the expertise and know-how regarding high-traffic high-speed transaction platform architecture, web development and mobile content provisioning, MobGold is uniquely positioned to offer complete end-to-end solutions for both advertisers and publishers, from advertisement format conversions, campaign management services and provision of statistical data, to final delivery and even billing. MobGold believes that the mobile platform is the future of digital marketing and also the new media that will outshine conventional web media. For further information, please visit www.mobgold.com