Mobliss And Endemol USA Announce That The Mobile Game From "Deal Or No Deal" - NBC's Primetime Gameshow Sensation - Hits 1M Down

SEATTLE, Wash. - July 23, 2007 - Mobliss, a leading provider of mobile media and entertainment, and Endemol USA, the world¹s largest independent production company with global hit franchises such as Deal or No Deal, Big Brother and 1 vs. 100, announced today that Deal or No Deal, the mobile game based on the hit NBC primetime game show, has been downloaded more than one million times. Less than a year after the mobile game was released on U.S. carriers nationwide, Deal or No Deal is one of the most popular games on handsets today. With 6,000 new subscribers each day and record-breaking TV ratings, the successful franchise is an entertainment market leader on television and mobile phones nationwide.

³At Mobliss, we have been committed to building our mobile games business and the success of Deal or No Deal really validates our decision to continue to work with top brands to create casual gaming experiences that consumers want on their mobile phones,² said John Loschky, VP of Program Management at Mobliss.³With the continued success of its TV counterpart, we anticipate that subscriptions and downloads of the Deal or No Deal mobile game will only increase over time in not only the U.S., but also International markets because of the new Spanish version.²

³Our decision to bring the Deal or No Deal experience to the mobile platform has proven to be a huge win for everyone involved,² said Jon Vlassopulos, Vice President, Business Development, Digital Media and Strategic Planning at Endemol USA.³Having already successfully launched a skill based online game for Deal or No Deal we are pleased to now offer our fans a way to connect with and experience the show on every platform! All you have to do is send a text message with the word³DEAL² to the shortcode 90210. It¹s that easy.²

Developed and published by Mobliss, Deal or No Deal is the mobile game that mirrors the top-rated television game show in the country. Gamers are asked to choose a briefcase that contains a random monetary amount between $0.01 and $1 million. As each round in the game progresses, players must either stay with their original briefcase or make the choice of³Deal or No Deal², where they will either accept the banker¹s offer or test their luck with the hope that their original case holds the $1 million. Once a player decides to accept or decline the bank's offer, the game is over.

Wireless Gaming World¹s Hugo Reyes commented on the milestone by adding,³The success of Deal or No Deal shows that mobile gamers actively pursue entertainment content that isn¹t just about being the hero or racing to the finish line. A gaming experience based on a hit TV game show can be just as enthralling and here you have proof.²

Deal or No Deal offers endless entertainment options for anyone interested in engaging mobile content, and is currently available for download as either a monthly subscription or a one-time purchase through networks nationwide. For more information and to download the game, visit your carrier¹s website or mobile storefront.

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About Mobliss Games

Mobliss, an Index Group company, develops the most creative concepts in wireless media and gaming by bringing the world¹s best-known brands to the small screen. With an experienced track record developing and publishing BREW, J2ME, SMS, MMS and WAP games, Mobliss connects carriers, game developers and brands. Mobliss brings many popular titles to the mobile space, including Family Feud; PGA TOUR¹s TOURCast Mobile, allowing subscribers to track every player and every shot on every course for PGA TOUR Tournament events; and The Price is Right, one of television¹s longest running game shows. More information is available at www.mobliss.com/products/games<http://www.mobliss.com/products/games/> .

About Endemol USA

Endemol USA has established itself as one of the leading suppliers of non-scripted programming in the U.S. The company¹s current hits include³Deal or No Deal,²³Big Brother,² and³Extreme Makeover: Home Edition². Today, Endemol USA draws on a library of more than 500 formats, 400 program series and 25,000 hours of broadcast television in 26 nations worldwide. In addition, the company develops original formats for the U.S. and international markets. Endemol USA also produces extensive content and editorial services to support online and wireless platforms.

About³Deal or No Deal²

Hosted by comedian Howie Mandel,³Deal or No Deal² is an exciting game of taking risks and playing the odds. Based on the successful format from Endemol that has aired in over 35 countries, "Deal or No Deal" debuted in Holland in 2002 and became an international television sensation. The show is produced by Endemol USA, a division of Endemol Holding. David Goldberg is the president of Endemol USA. The series is executive-produced by Scott St. John.


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