MOCK THE WEEK’S DARA O’BRIAIN TO HOST THE 2010 AWARDS

For Immediate Release January 26th, 2010

London, 26 January 2010: Comedian and avid gamer Dara O’Briain, is set to host the 2010 GAME British Academy Video Games Awards for the second time.

Arguably the most successful Irish comedian to have hit the UK for a decade, O’Briain has hosted and appeared on a number of TV shows, and toured extensively across England and Ireland. He has currently just commenced his 2010 UK tour.

O’Briain who is a lifelong gamer said,“I am delighted to have been asked back to host the GAME BAFTA’s for the second year running. It’s an honour to acclaim the very real people whose creativity, innovation and wit produce such amazing virtual worlds”.

Ray Maguire, Chairman of the Video Games Committee said“It is fantastic to have Dara hosting again this year. It makes a huge difference when a host understands games and Dara does, he is also brilliantly funny!”

The GAME British Academy Video Games Awards will take place on Friday, March 19 at the London Hilton on Park Lane, with the nominations being announced on Tuesday 16 Ferbuary. The awards will be streamed live for the first time at www.bafta.org and www.baftagameaward.com

For information on buying tickets or about the Awards, visit BAFTA’s website at www.bafta.org/awards/video-games or call James Rhodes on 020 7292 5839 or email jamesr@bafta.org.

-ENDS-

For more information please contact:

Sasha Gibson Emma White

freud communications freud communications

Tel: 020 3003 6338 Tel: 020 3003 6302

Email: sasha.gibson@freud.com Email: emma.white@freud.com

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About BAFTA:

The British Academy of Film and Television Arts is the UK’s leading organisation dedicated to the recognition and promotion of excellence in the fields of the moving image. Renowned for its high profile Film&Television Awards ceremonies, the prestigious BAFTA mask has long been seen as a symbol of excellence.

About GAME:

GAME is Europe’s leading specialist retailer of pc and video game products. Since the start of trading in 1991 with 11 stores in the UK, it has grown both organically and through acquisition to a chain of over 1,300 outlets in January 2009. It operates stores in ten countries, supported by eCommerce websites. Online retail is located at www.game.co.uk. For further corporate information, log onto www.gamegroup.plc.uk.


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.