Hyderabad, India, December 08, 2011: Mojostreet ( www.mojostreet.com) which secured USD 350k funding in April this year from Srini Koppolu, former Managing Director of Microsoft India and J.A. Chowdary former Managing Director of Nvidia India is leading the Indian wave of location based mobile gaming. Mojostreet is a free to download real word game, friend finder, city guide, social network and loyalty rewards all rolled into one app for your smartphone!
Mojostreet was officially launched today and announced that in just 2 weeks of its beta launch, it witnessed more than 18,000 downloads and check-ins across 422 cities globally. Mojostreet is now available for Blackberry, Nokia, Iphone and Android devices.
Mojostreet, Founder & CEO, Kalyan Manyam said, “We expect the number of mojostreet players to touch 100,000 by Jan 2012. To match our growth curve we grew our team from 10 people to 30 people in the last 1 month and we plan to be a 100 people company by end of 2012.”
Mojostreet anticipates the market to grow very rapidly as data plans become more affordable in India. “As data plans become more affordable for the 750 million mobile users in India, location-based services are going to play a crucial role in community-based entertainment and commerce”, Kalyan Manyam said. “And we are very excited to see the ways Mojostreet can influence real world experiences and commerce.”
The excitement of the game begins with the players checking into places they visit. With every check-in players earn mojo dollars using which they can virtually own real world properties and start collecting mojo rent from other players. Check-ins will also increase the value of the property and networth of players. It gets more exciting when players are treated with surprise rewards and special offers for checking in at participating merchant locations. Currently, Mojostreet players can check-into more than 5.5 million geo-tagged locations and can win check-in rewards from 150 brands across 1250 locations.
Mojostreet also helps players to discover their cities through an exciting game format where in the recommendation to discover a new place is given by other players. Players get to know where their friends are playing the game from and get to see where they can get Check-in rewards. Players can also connect mojostreet to their facebook and twitter accounts to share their discoveries and game achievements making the game socially viral.
“The purpose is to create a real impact for not only players but also businesses hoping to be discovered by new customers and retaining them forever. In collaboration with mojostreet, businesses can run special rewards that are won by users who check in to their locations. For example, a food corner could create a special that gives free deserts to customers who visiting them for the second time. These specials encourage repeat visits, first-time visits and higher spending by customers.” Kalyan says.
Mojostreet has recently moved into a 4000 square foot new location with 30 member technical, marketing and sales team on board. Mojostreet plans to have 100 people on board in its New Delhi, Bengaluru, Mumbai, Chennai, Mumbai and Hyderabad centers.
Mojostreet’s first global expansion will kick off in Singapore, Indonesia, Malaysia and Hong Kong early next year.
Mojostreet mobile game is less than 700 kb in size and can be freely downloaded from your favourite app stores.