MONOPOLY Joins PopCap’s Lucky Gem Casino™ Lineup on Facebook

DUBLIN, Ireland April 20th , 2012— PopCap Games, the worldwide leader in casual games, today welcomed MONOPOLY Party, an engaging reel spinning game based on the iconic Hasbro brand, to the Lucky Gem Casino . A free, casino-themed social game experience available exclusively on Facebook, PopCap’s Lucky Gem Casino has already attracted one million users and half a billion spins since its launch just eight weeks ago.

Under license from Hasbro, MONOPOLY Party marks the first instance of third party content coming to the casino-themed experience and also represents Hasbro’s first offering in the dynamic casino-themed social games genre. Lucky Gem Casino launched with seven custom-created luck-based games featuring imagery and characters from some of PopCap’s most beloved titles including Bejeweled ®, Bookworm ®, Chuzzle ®, and Zuma ®. PopCap’s BAFTA-winning Peggle ® was added a few weeks ago.

Bart Barden, franchise business director at PopCap said: “We are delighted to welcome the iconic MONOPOLY brand from Hasbro into the Lucky Gem Casino. We’ve worked hard to create a spinning reel game experience that truly reflects the shared fun and excitement of MONOPOLY as represented across a wide range of gaming platforms while also maintaining the ultra-high standards that MONOPOLY fans expect.”

Lucky Gem Casino allows Facebook users to play alone or with friends. Players can compare their winnings, chat in real-time with friends, play mini-games and share unique game content. The games are free to play and players may purchase virtual currency in the form of Facebook credits to accelerate and increase the fun. All spinning reel games available at the Lucky Gem Casino are free to play with payouts occurring only in virtual currency, which are not redeemable or transferrable for cash.

About PopCap

PopCap Games is the leading global developer, publisher and operator of casual video games: fun, easy-to-learn, captivating games that appeal to all ages across PC, mobile, social and other platforms. Based in Seattle, Washington, PopCap was founded in 2000, was acquired by Electronic Arts in 2011, and has a worldwide staff of more than 600 people in Seattle, San Francisco, Vancouver, B.C., Dublin, Seoul, Shanghai and Tokyo. PopCap's games have been downloaded over 1.5 billion times by consumers worldwide, and its flagship franchise, Bejeweled ®, has sold more than 50 million units.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies.” Learn more at www.hasbro.com.

MONOPOLY © 2012 Hasbro. All Rights Reserved.

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Bejeweled, Bookworm, Chuzzle, Peggle, Zuma and PopCap are trademarks of Electronic Arts Inc.

MONOPOLY is a trademark of Hasbro and is used with permission. © 2012 Hasbro. All Rights Reserved.

   


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