MONOPOLY MILLIONAIRES, A FREE-TO-PLAY SOCIAL GAMING VERSION OF THE WORLD'S FAVORITE FAMILY GAME BRAND, NOW AVAILABLE ON FACEBOOK

Media Contacts:

Tom Sarris

Director of Global Communications

Playfish

415-578-3194

tom.sarris@playfish.com

Alexis McDowel

PR Director

EA Hasbro

650-628-7703

amcdowel@ea.com

 

 

REDWOOD CITY, Calif.– February 16, 2011– Electronic Arts Inc. (NASDAQ: ERTS) today announced the release of MONOPOLY Millionaires, the first free-to-play social gaming version of the world’s favorite family game brand has landed on Facebook.  Fans of MONOPOLY can now play with all their Facebook friends and family around the world in fun and never ending competitions to build the biggest and best boards and amass millions in MONOPOLY money.  Under license from Hasbro, MONOPOLY Millionaires can be played on Facebook at: http://apps.facebook.com/monopolymillionaires

The release of MONOPOLY Millionaires represents an entirely new and innovative approach to the digital MONOPOLY franchise.  Electronic Arts’ considerable MONOPOLY development expertise has resulted in the integration of unique social gameplay features that take gaming on Facebook in a new direction.

“EA has enjoyed a very successful relationship with Hasbro over the last three years and we’re excited to introduce the beloved MONOPOLY brand to the Facebook community,” says Chip Lange, senior vice president and general manager of the Hasbro Division at Electronic Arts. “We strive to continually re-imagine Hasbro brands digitally in creative ways and MONOPOLY Millionaires is no exception.  We’re bringing the world’s favorite game brand into the new era of social gaming, offering an accessible and enjoyable experience for Facebook users worldwide.”

“MONOPOLY has always been a social game that’s made better by the friends you play with,” said Katie Mitic, Director of Platform and Mobile Marketing at Facebook.“With MONOPOLY Millionaires, EA is bringing this classic game to a growing online audience of people who play games with their friends on Facebook. MONOPOLY is a great example of the legacy that can be created when games are built to be social from day one.”

Fans of MONOPOLY will find several familiar features in MONOPOLY Millionaires, such as the classic MONOPOLY board, earning money by building houses and hotels, and rolling dice to move tokens around the board.  However, MONOPOLY Millionaires has been designed specifically for the world of social gaming to encourage players to engage and play with their friends.  The more friends a player has, and the more often they visit their friends’ boards, the more success they’re likely to have in the game.  Additionally, players may roll the dice consecutively and don’t have to wait for their friends to finish their turns.  Customization is another highlight of MONOPOLY Millionaires, allowing players to creatively decorate their boards for a more personalized and expressive experience.

“MONOPOLY has entertained millions of families around the globe for decades,” said Mark Blecher, Senior Vice President and General Manager of Digital Gaming and Media at Hasbro. “With this first time addition of a social gaming version for Facebook, it's great to know there will always be a friend or family member who’ll be ready to roll the dice any time of the day or night to experience the fun of MONOPOLY Millionaires.”

MONOPOLYfor Xbox 360, PlayStation 3, PlayStation 2, Nintendo Wii and Nintendo DS

The world of MONOPOLY has already come to life digitally with great success through the strategic licensing alliance between EA and Hasbro. To date, the franchise—which kicked off in 2008 with the launch of the original MONOPOLY—has sold through more than two million units worldwide across Xbox 360® video game and entertainment system, PlayStation® 2 and PlayStation 3 computer entertainment system, Nintendo DS, and the Wii.  The 2010 launch of MONOPOLY Streets brought even more fun to the digital translation of the popular board game with newly added online play features and an immersive MONOPOLY city which transforms and expands as aspiring real estate moguls buy and develop their properties. 

MONOPOLY for iOS, Amazon Kindle, Windows Phone 7 and Android

It’s“GO” time! With MONOPOLY for iPad, iPhone, iPod touch, Amazon Kindle, Android and Windows Phone 7, players can take a ride on the Reading Railroad, buy Boardwalk or go directly to jail. The game jumps to life with animated features and intuitive gameplay as players buy, sell and trade Atlantic City’s famous properties.  Adding to the fun is the ability to challenge friends with Pass‘n Play and customize the difficulty, number of players and house rules. For those who aspire to go global, there is MONOPOLY Here&Now: The World Edition for iPhone and iPod touch. This popular app features all new properties and adds an international flair to the world’s favorite game brand digital experience. Players can own international cities, trade in a Race Car for a Sumo Wrestler and discover fun facts about exotic destinations with Chance, Community Chest and“Did You Know?” cards.

MONOPOLY for Pogo.com

At EA’s online gaming destination Pogo.com™, players can also become global real estate tycoons in MONOPOLY Here and Now: The World Edition by visiting www.pogo.com/games/monopoly to compete against three other opponents.  Additionally, Pogo™ now offers the downloadable MONOPOLY City for the PC, the first true digital iteration of the hit board game in which players can build and watch their city fortune grow. MONOPOLY City is now available at www.pogo.com/downloads.

About MONOPOLY

Since 1935, more than 275 million copies of MONOPOLY have been sold in 111 countries and 40 languages. Hundreds of different editions of the game have been published, but the most popular continues to be the classic "Number Nine." Affectionately known by its original product number, "Number Nine" is based on the streets of Atlantic City and is nearly identical to Charles Darrow's original submission to Parker Brothers. The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and the character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS TM , EA TM , EA Mobile TM and POGO TM . In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

About Hasbro

Hasbro, Inc. (NYSE:HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio.  From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY.  Come see how we inspire play through our brands at http://www.hasbro.com.© 2011 Hasbro, Inc. All Rights Reserved.

EA, EA SPORTS, EA Mobile, POGO and Pogo.com are trademarks of Electronic Arts Inc. MONOPOLY is a trademark of Hasbro and used with permission. Nintendo DS and Wii Mii are trademarks of Nintendo. Xbox and Xbox 360 are trademarks of the Microsoft group of companies and used with permission. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. iPad, iPhone and iPod touch are trademarks and/or registered trademarks of Apple Inc.Facebook is a registered trademark of Facebook, Inc. All other trademarks are the property of their respective owners.

# # #

 


Games PressGames Press is the leading online resource for games journalists. Used daily by magazines, newspapers, TV, radio, online media and retailers worldwide, it offers a vast, constantly updated archive of press releases and assets, and is the simplest and most cost-effective way for PR professionals to reach the widest possible audience. Registration for the site and the Games Press email digest is available, to the trade only, at www.gamespress.com.