Monster Jam® Urban Assault National Champion Crowned in Las Vegas

FOR IMMEDIATE RELEASE

Aurora, Ill (April 2, 2009)– Eric Meyers, of Fairfield, Calf., was crowed the 2nd ever National Champion Saturday in the Monster® Jam: Urban Assault National Tournament live from Las Vegas’ Sam Boyd Stadium at the Monster Jam NGK Spark Plugs World Finals.

Meyers, who qualified for his trip to the Monster Jam: Urban Assault National Tournament semi-finals in Las Vegas after winning the final qualifying round at the Oakland, Calif. Monster Jam, was practically speechless after his win.

“It’s absolutely amazing, it’s the best feeling in the world right now,” said Meyers after he won the final round in front of the sell-out crowd at Sam Boyd Stadium.“It’s a once in a life time opportunity. I just tried to play smooth, and that’s what wins races.”

After being one of the eight fastest regional qualifiers, Meyers was flown to Las Vegas for an all expenses paid trip with the other seven fastest regional qualifiers and the one online wildcard winner. The nine contestants gamed their way through 3 semi-final rounds in the Built Ford Tough Party in the Pits, and the three winners and the fastest of the non-winners played in the final round in front of the sell-out crowd on the jumbotron.

In total Meyers beat out 64 contestants at the 16 regional qualifiers in addition to the thousands who signed up at www.MonsterJamOnline.com for a chance to compete in the tournament.

In Monster Jam: Urban Assault, all-out destruction is taken to a whole new level by busting the traditional Monster Jam action out of the stadiums and onto city streets across the globe. Players can choose from over 27 different monster trucks, including classic Monster Jam icons like Grave Digger®, Maximum Destruction®, Monster Mutt®, El Toro Loco®, Blue Thunder® and Captain’s Curse®, as well as newer stars such as Stone Crusher™ and Backwards Bob™. The game focuses on crushing everything in your path while doing insane tricks in never before seen urban environments. Monster Jam: Urban Assault features 26 new urban tracks, 12 authentic Monster Jam stadiums, seven different game modes and 12 skill competitions, and players can challenge up to four of their friends via split-screen multiplayer.

Highlights from the 2009 Monster Jam season and the Monster Jam NGK Spark Plugs World Finals can be viewed Sunday, April 12 at Noon EST, on the CBS Sports Spectacular Monster Jam show. The event will also air on Speed TV in May 2009; check your local listings for date and times.

The Monster Jam NGK Spark Plugs World Finals returns to Sam Boyd stadium in Las Vegas on March 26-27, 2010. Once again, the world’s top monster trucks will take to the toughest track for the greatest monster truck event in the world. The coveted Double Down packages, which include sideline jackpot seats to Saturday’s show, access to Friday’s qualifying, a Double Down t-shirt, Monster Jam World Finals DVD, barbeque and more will be available during the pre-sale which begins April 6th, 2009. For pre-sale information and details on how to purchase the 2010 Double Down packages visit www.MonsterJamOnline.com.

For a complete recap of the Monster Jam NGK Spark Plugs World Finals results log onto www.MonsterJamOnline.com.

About Feld Motor Sports, Inc.

Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Monster Jam®, Monster Energy® Supercross, AMA Arenacross Series, Freestyle Motocross, and IHRA® Nitro Jam®. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit www.feldentertainment.com.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.

About 4Kids Entertainment

Master licensing agent for Monster Jam, 4Kids Entertainment, Inc. (NYSE: KDE), is a global organization devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children’s entertainment products, with U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California and international offices in London and Hong Kong. Additional information is available on the www.4kidsentertainment.com corporate Website and at the www.4kids.tv game station site.

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Media Contact: Denny Hartwig

(630) 566-6100

dhartwig@feldinc.com


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