More than 2,2 million different viewers have already followed competitive gaming on Eurosport

2,26 million different viewers of the“Intel Extreme Masters” show on Eurosport and Eurosport 2 after the first two episodes– Each episode available on demand on Eurosport Player– The third episode broadcasted on February 24

Cologne, February 17, 2011– The first two episodes of the‘Intel Extreme Masters’ show, the outcome of the cooperation between Eurosport, Intel and Turtle Entertainment, the leading company in competitive gaming, have gathered the audience of about 2,26 million different viewers in all broadcasts combined. The premiere episode, which was on the air in September last year, was followed by almost one million different viewers, including the replays, whereas the second episode, broadcasted in November, attracted altogether 1,3 million different viewers– around 400,000 more than the first one. All episodes are available on demand on Eurosport Player, Eurosport's web-TV service. The third episode of the show will be presented to the public on February 24, 2011.

The entire TV show covers the fifth season of the Intel Extreme Masters, the global league of the video game champions, organized by Turtle Entertainment. After the first episode focusing on the Swedish team Fnatic and the second one following two professional Quake Live players at gamescom 2010 in Cologne, the upcoming episode concentrates fully on one of the disciplines of the Intel Extreme Masters league– Starcraft 2, the most anticipated game of the last years. It will present also the participants of the Intel Extreme Masters V American Championship in New York as well as the European Championship in Kiev competing for high prize money as well as slots in the Intel Extreme Masters V World Championship, which will take place at CeBIT in Hanover (Germany) in March this year. The episode will be broadcasted on February 24 on Eurosport 2 at 20:30.

"400,000 viewers more than in the first episode of our Intel Extreme Masters show is totally awesome and shows that eSports is not marginalized sports anymore. The average sports television viewer enjoys watching eSports,” says Nik Adams, the Executive Producer at Turtle Entertainment responsible for the show.”We are looking forward to the broadcast of the next episode covering the Intel Extreme Masters events in New York and Kiev,” he adds.

"The Eurosport Group remains committed to broadcasting innovative sports programming such as the 'Intel Extreme Masters' and we are looking forward to the next editions in America and Europe,” said Vincent Le Goff, Head of Programming for Eurosport.“Coverage of 'Intel Extreme Masters' will extend across the Eurosport Group's leading multimedia platform, giving fans the opportunity to enjoy their passion on as many screens as possible,” he added.

Each episode will be available on demand at www.eurosportplayer.com for at least a week following first broadcast. In addition, there will be a short highlight clip following every episode available in the free online video sections across Eurosport’s network of eleven language websites.

The broadcast schedule for all the episodes on both Eurosport and Eurosport 2:

Eurosport 2 broadcast schedule:

EPISODE BROADCAST DATE

3 24.02.2011 at 20:30

4 07.04.2011 at 20:30

5 28.04.2011 at 20:30

6 05.05.2011 at 20:30

*Broadcast times may change

Eurosport broadcast schedule:

EPISODE BROADCAST DATE REPLAY

3 25.02.2011 at 24:00 11.03.2011

4 08.04.2011 at 23:30 22.04.2011

5 29.04.2011 at 23:00 28.04.2011

6 06.05.2011 at 24:00 13.05.2011

*Broadcast times may change

Intel Extreme Masters

Intel® Extreme Masters is the global league of eSports champions since 2006. The league arranges the hardest and most popular competitions in Counter-Strike, StarCraft 2 and QuakeLive. eSports champions from Europe, Asia and America struggle for $400,000 in prize money - the most lucrative prize purse globally. Live tournaments at the worlds largest IT- and Gaming conventions feature the top performers of the season - global stars in eSports. The fifth season will have its exciting final in Germany in 2011, finding the top teams and players in the Intel® Extreme Masters World Championship.ESL's web-TV service, ESL TV, presents the best games of the season live and reports directly from the offline events.

Further information is available at: www.intelextrememasters.com

Eurosport Group

The Eurosport Group is Europe's leading sports entertainment group. Eurosport, the n°1 pan-European TV channel, is broadcast in 20 languages reaching 121 million homes and 240 million viewers across 59 countries. Eurosport HD is the high definition simulcast of Eurosport. Eurosport 2, the new generation sports channel, broadcasts to 46 million households in 16 languages across 47 countries. Eurosport 2 HD was launched in August 2009. Eurosport Asia-Pacific reaches 14 countries in the region. Eurosportnews provides up-to-date sports TV news transmitted worldwide. Online, Eurosport has a network of dedicated sports websites in 11 different languages. Eurosport is ranked as Europe's N°1 online sports destination and is visited by over 10 million unique users per month (comScore). Eurosport Mobile offers Live streaming, mobile sites and mobile applications in 9 languages providing LIVE sports news and results. Eurosport Events is the group's expert division in the organisation, management and promotion of international sporting events. For more information, please visit www.eurosportcorporate.com

Intel Corporation

Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Additional information about Intel is available at www.intel.com/pressroom and blogs.intel.com

Turtle Entertainment GmbH

Turtle Entertainment was founded in 2000. The company quickly grew to be the European leader in the sector of electronic sports (eSports). The Electronic Sports League (ESL), operated by Turtle Entertainment, is active in 37 different countries worldwide. The league portal www.esl.eu reaches above ten million visits a month generated by more than 2,8 million registered users. Turtle Entertainment broadcasts ESL events via ESL TV, ESL's web-TV service, since 2007. The headquarter has 140 employees and is located in Cologne, Germany. Turtle Entertainment owns the majority of the Chinese eSports league PGL (Pro Gamer League) since 2007. Important business partners of Turtle Entertainment are global corporations such as Intel, Alienware, ASUS, adidas, Volkswagen, Nokia, Trend Micro, Sennheiser, Windows 7, Sidewinder, SteelSeries and gamed.de.

Further information is available at www.turtle-entertainment.com

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All links at a glance:

- This Press Release as PDF at: www.turtle-entertainment.com/Dateien/PM_Eurosport_third_episode_EN.pdf

- Eurosport Player: www.eurosportplayer.com

- Further information about the Intel Extreme Masters at: www.intelextrememasters.com

- Photos from the Intel Extreme Masters Events at: www.flickr.com/photos/eslphotos/collections/72157621757398398

- IntelExtreme Masters YouTube-Channel: www.youtube.com/IntelExtremeMasters

- Further information about the Eurosport Group at www.eurosportcorporate.com

- Further information about Electronic Sports League at www.esl.eu

- Further information about Turtle Entertainment at: www.turtle-entertainment.com

- Company Trailer Turtle Entertainment GmbH (browser flash movie): http://files.turtle-entertainment.de/video/eslpromo.html

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Contact:

Turtle Entertainment GmbH

Press office

Ibrahim Mazari

Siegburger Straße 189

50679 Cologne

Tel. +49 221 880449-231

Cell +49 163 5196461

Fax. +49 221 880449-239

www.turtle-entertainment.com

presse@turtle-entertainment.com  


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