London, Monday 12th September - Mind Candy, the company behind the 50 million-strong Moshi Monsters online community for kids, has moved further beyond its digital roots with the launch of a new record label – Moshi Music.
The debut single, ‘The Moshi Dance’ from Moshling Starlet, Lady Goo Goo will be available for download on iTunes from September 18 th with an album in the works for later this year. The official single is being launched by popular demand following Lady Goo Goo’s massive success on YouTube, where the ‘The Moshi Dance’ video is pulling in around 1m views a month. The video is currently on over 3m hits - eclipsing established artists including Leona Lewis (her Collide video has 59,266 views), Pixie Lott (All About Tonight has clocked up 401,817 views) and Jedward (the video for Bad Behaviour has received 425,704 views to date).
The Lady Goo Goo single is the first of many planned releases featuring other Moshi Music stars including the likes of Dustbin Beaver, 49 Pence, Broccoli Spears, Hairosniff and Avril Le Scream. Each track and supporting video will be developed to offer both parents and children a combination of awesome visual content, character back-stories, silliness and fun.
Creator of Moshi Monsters and CEO of Mind Candy, Michael Acton Smith said: “We released the Lady Goo Goo music video on YouTube as a bit of an experiment and were amazed at the response and how fast it spread. Kids loved it so we though it would be smart to release it and are developing many more tracks”
For further information on Lady Goo Goo’s debut track, ‘The Moshi Dance’ visit http://www.moshimusic.com/ladygoogoo
or her facebook page www.facebook.com/LadyGooGooOfficial
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Notes to Editors:
ABOUT MIND CANDY
Mind Candy is the online games developer and entertainment company behind the hit global children’s brand Moshi Monsters. The company was founded in 2004 by Michael Acton Smith, a UK-based entrepreneur who previously founded Firebox.com. For further information visit www.mindcandy.com
ABOUT MOSHI MONSTERS™
Moshi Monsters is an online world for boys and girls aged 6-12. The site is filled with exciting characters, educational puzzles, nurturing play patterns, customization tools and a social layer so kids can share, show-off and communicate with their friends in a safe environment – similarly to the way adults interact on Facebook.
Children choose from one of six virtual pet monsters - Furi, Poppet, Diavlo, Zommer, Luvli and Katsuma – that they can create, name and nurture. Once their pet has been customized, players can navigate their way around Monstro City, taking the daily puzzle challenge to earn ‘Rox’ (virtual currency), playing games, solving Super Moshi Missions, personalizing their room, showing off their artwork, reading stories and communicating with friends in a safe environment.
Since its launch in 2008, the site has accumulated over 50m registered users worldwide.
Following its huge online success , Moshi Monsters has exploded from its online base into the real world with an array of physical product offerings including best-selling toys, books, membership cards, trading cards and much more. Moshi Magazine launched in February 2011 and is now the largest UK kids title in the UK!…and there’s loads more to come with Moshi TV, Moshi Live and Moshi Music currently in development!
For more information visit www.moshimonsters.com
ABOUT MICHAEL ACTON SMITH - CEO, MIND CANDY
Michael Acton Smith is CEO and founder of Mind Candy. The company created Moshi Monsters, which now has over 50m registered users worldwide. Mind Candy's first project was trans-media puzzle game Perplex City, which played out across various media platforms. Prior to Mind Candy, Michael co-founded Firebox.com (online gadget and gift retailer), Berwickstock (boutique music festival) and Second Chance Tuesday (events to connect technology investors with entrepreneurs).